It’s over ten years since Alfa Romeo debuted its Kamal SUV concept at the 2003 Geneva Motor Show, but at last a production model to rival the Audi Q3 is on the way. It will form an integral part of Alfa’s aggressive product offensive designed to boost sales to around 500,000 units within just a few years.
The gestation of Alfa’s first SUV has been a stop-start process. In 2010 a Fiat Group product plan claimed a Volkswagen Tiguan-sized SUV would arrive in 2012 – two years later and there’s still no sign, although the wait is almost over.
Shown here in our exclusive image, the SUV will be based on Alfa’s new rear and four-wheel drive Giorgio platform and should go on sale in 2016 . The Giorgio platform is key to Fiat Group CEO Sergio Marchionne’s strategy to go back to Alfa’s traditional root of rear-wheel drive, beauty and handling finesse.
The Giorgio architecture will also underpin its new 3 Series rivaling Giulia in late 2015, and a larger 5 Series rival. A production version of the Alfa 4C Spider concept is also expected to go on sale later in 2014, while the new Alfa Romeo Spider (a joint project with the next-generation Mazda MX-5, built in Japan) could now be badged as a Fiat or an Abarth, after Marchionne claimed no Alfa will ever be built outside of Italy as long as he is in charge. Further down the line, Alfa has also expressed interest in a larger SUV to take on the Audi Q5.
We’ll know more about Alfa Romeo’s future product plans - along with Chrysler, Jeep, Fiat and Abarth - when Marchionne reveals his long-term strategy for the group on May 6 this year.
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