Audi R8 e-tron not for production

Audi R8 e-tron front tracking
4 Jan, 2013 3:44pm Jack Rix

Production of all-electric Audi R8 e-tron has been delayed indefinitely

Audi has confirmed that the launch of its all-electric R8 e-tron has been delayed indefinitely. Originally scheduled to arrive in showrooms last year, the Mercedes SLS Electric Drive rival is now being treated purely as a technical exercise to advance electric car technology for models lower down the range.

“We’ve already built 10 cars which are being evaluated internally,” an Audi spokesman told us. “We’re concerned about the limited range of pure electric cars with existing battery technology, we don’t think the customers are ready to accept it.

“We now have a new head of technical development, Mr Durheimer, who is keeping a close eye on these sorts of projects, so we have to make sure it truly represents an Audi,” he continued. “Once technology improves who knows, never say never.”

Despite not being bound for production, full technical specs for the R8 e-tron were released recently in Audi’s technology magazine, Encounter. Power comes from a pair of electric motors producing a combined 376bhp. This enables the 1,780kg e-tron to cover 0-62mph in 4.2 seconds and hit a top speed of 124mph, while a full charge from a UK household socket takes around 12-hours and allows a range of 134 miles.

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That's the second electric car project Audi has pulled the plug on within the last few days. The first was A2.
In view of growing global sales it can't be that Audi does not have the money to invest in new technologies.

Audi is simply being pragmatic. Audi sympathisers would take pains to describe it as a shrewd business move but it also shows the company's fear of taking risks.

Tend to agree, Audi and Volkswagen auto group in general are not short of engineers by any stretch of the imagination and their electrification program seems very half hearted in comparison to smaller companies.

Glad to see their development of full LED headlights though, even if they are a ridiculously priced option

Range is everything, after power that is.

AEX 1,341
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