Next Skoda Superb to feature striking design

Skoda Superb estate
11 Jul, 2013 3:11pm Tom Phillips

Chief designer tells us next Superb will ‘give us plenty to write about’

Skoda is mid-way through a styling revolution instigated by Chief Designer, Jozef Kaban, who we chatted to at the launch of the Octavia vRS

He took charge of design at Skoda in 2008, and set out his idea for the firm’s simple, geometric design language with the VisionD concept, first shown at the 2011 Geneva Motor Show.

That look has since been applied to the Rapid and Octavia. The next step will be the debut of the Rapid Spaceback, which Kaban confirmed will be at the Frankfurt Motor Show in September.

Kaban takes a very no-nonsense approach to design, removing anything that’s superfluous. This includes making sure that Skoda cars in the future won’t have visible exhaust pipes, unless they’re vRS models, as its cars should: “remain focused on space and value for money, rather than pretending to be performance cars.”

He adds that the Fabia will be seen early in 2014, which he adds: “will be a really good-looking car. But when the [all-new] Superb comes then I think you will really have a few things to write about.

"It has to appeal to families, to the rich in money and also the rich in other things, but has to be classless. And you'll see it soon.”

He wouldn’t tell us when, though, but added his inspiration was the change in thinking that the iPhone brought about – with mobile phones going from ”gimmicky flip fronts and lots of buttons to being sleek, simple and blending form and function with nothing superfluous.”

• Skoda Superb review 

Meanwhile, Skoda board member for marketing and sales, Werner Eichorn, told us that the firm is still committed to its goal of selling 1.5 million cars per year by 2018.

He said that to do this, they need more cars, including: “a 5+2-seater SUV to sit above the Yeti in the range, aimed at Chinese and Russian buyers.”

He added that quirkier cars like the Roomster will continue, but the firm is currently evaluating turning it into a light commercial vehicle instead of a small MPV.