Toyota Auris

Auris leaves dealers tongue-tied

Toyota's Corolla replacement, the Auris, is proving a real tongue-twister for puzzled sales staff

Auto Express Car Reviews

19th December 2006

The Japanese firm denied any confusion over the pronunciation of the name of its hatchback, which goes on sale in February. A spokesman said: "It's an 'ow' sound, as in owl, followed by 'ris'."

But when Auto Express called 10 dealers across the country, only three said it correctly. Other interpretations included 'O-ris', 'Or-rus' or a mix of the two. One dealer admitted she'd been sent a Toyota network E-mail with a phonetic guide to the car's name - but even she got it wrong!