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Toyota Auris

Auris leaves dealers tongue-tied

Toyota's Corolla replacement, the Auris, is proving a real tongue-twister for puzzled sales staff

Auris

19th December 2006

The Japanese firm denied any confusion over the pronunciation of the name of its hatchback, which goes on sale in Feb­ruary. A spokesman said: "It's an 'ow' sound, as in owl, followed by 'ris'."

But when Auto Express called 10 dealers across the country, only three said it correctly. Other interpretations included 'O-ris', 'Or-rus' or a mix of the two. One dealer admitted she'd been sent a Toyota network E-mail with a phonetic guide to the car's name - but even she got it wrong!

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