At 23:30 UK time on Sunday February 2, the NFL Super Bowl XLVIII kicks-off. The climax of the NFL season will see the Seattle Seahawks take on the Denver Broncos at the MetLife Stadium, East Rutherford, New Jersey.
The NFL's biggest game is a huge deal in the USA, where it attracts enormous TV viewing figures – last year, an average of 108.7-million people watched the Baltimore Ravens beat the San Francisco 49ers.
That means great potential for advertisers, too. But with a 30-second TV slot in a Super Bowl ad break costing $4million (around £2.4-million), advertisers tend to pull out all the stops with their Big Game day commercials.
The car industry can often be relied on to rise to the challenge. Here’s our round-up of this year’s best Super Bowl car ads and teasers, which we’ll update as they’re released:
The Audi A3 Saloon is the subject of the German firm’s Super Bowl ad. Called ‘Doberhuahua,’ Audi aims to highlight the idea that compromise is bad:
Chevrolet's Super Bowl ad features its Silverado Heavy Duty truck, and shows off its ability to tow a huge trailer and its important cargo:
Ford’s ad will focus on its range of hybrid models. This teaser gives a little of what’s in store, with comic actor Rob Riggle taking a starring role:
Hyundai has revealed its two Big Game ads. The first is for the all-new Hyundai Genesis – a car that will come to the UK in right-hand drive later this year. The ad shows off the Genesis’ auto braking system.
The second ad is for the Hyundai Elantra, and features actor Johnny Galecki, who plays Leonard in TV show ‘The Big Bang Theory.’
Jaguar’s first-ever Super Bowl ad features the new F-Type Coupe. The ad plays up the fact that so many Hollywood movies cast British actors as baddies, and pokes fun at why this might be. As well as the F-Type Coupe, the film stars actor Sir Ben Kingsley:
The film The Matrix arrived back in 1999, but Kia has decided to revisit the sci-fi movie in its Super Bowl ad to decent effect. Laurence Fishburne reprises his role as Morpheus, and invites a couple returning from a meal out to take a drive in Kia's BMW 7 Series-rival, the K900:
VW is renowned for its clever ads, and its Super Bowl spot is one of the more amusing released so far. Unlike in Europe, VW’s reputation for quality has failed to make an impact with buyers, although this ad aims to help redress the balance: