There's a small game of American Football due to kick off at 23:30 UK time on Sunday 1st February. Super Bowl XLIX is the 49th playing of the National Football League's (NFL) end of season showpiece and this year the New England Patriots are locking helmets with the Seattle Seahawks.
The event at the University of Phoenix Stadium in Glendale, Arizona will be high on razzmatazz and low on understatement with an audience of over one hundred million TV viewers around the world looking on. For car lovers, however, the Super Bowl is as much about the ad breaks as it is about teams of oversized Americans reenacting the Euro NCAP crash tests (in leggings).
The Super Bowl commercial has become an institution in itself, with the planet's biggest companies forking out upwards of $4million for a 30-second slot in the TV coverage's ad breaks. Super Bowl commercials are usually created especially for the game and some of the efforts by car companies in recent years have been memorable to say the least.
Who could forget the Toyota Highlander meeting the Muppets or Jaguar's British villains commercial from 2014? You don't? Well pay closer attention this year, as we round-up the best Super Bowl car commercials for 2015.
BMW is spreading the word about its i3 electric city car with hosts of the America Today show trying and failing to come to terms with the march of modern technology.
Pierce Brosnan pokes fun at his 007-playing past in this Kia Super Bowl ad for the Kia Sorento SUV.
The Lexus NX compact SUV stars in a Lexus Super Bowl ad for 2015 that's fairly unadventurous by Super Bowl standards - and seems to take place in a poorly-lit multi-storey car park.
Mercedes-Benz is offering up this expensive-looking animated effort that reenacts the mythical tortoise vs hare race with the tortoise taking the wheel of a Mercedes-AMG GT supercar.
Nissan will be making the running at Super Bowl 2015 in terms of genuine news stories with the official reveal of their 2015 Le Mans race car. The full video won't be seen until the night but here's a teaser with behind the scenes footage.
Toyota's going all winter sports on us to promote its Camry in the Super Bowl commercial break. The ad features Paralympic snowboarder and Dancing with the Stars contestant Amy Purdy.
Rather than throwing a mega budget at a special effects extravaganza, Volvo is playing up to its cuddly image with a scheme to giveaway five XC60 SUVs to deserving people that viewers nominate on Twitter during the game.
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