Toyota GT 86 ad banned

Toyota GT 86 advert banned
15 Nov, 2012 5:52pm Chris Ebbs

The Advertising Standards Agency has pulled an advert for the Toyota GT 86 after only two complaints

An advert for the Toyota GT 86 coupe has been banned by the advertising watchdog, after viewers complained that it was “irresponsible” and “condoned dangerous driving”.

The Advertising Standards Agency (ASA) received two complaints against the computer game-style advert, which shows a man get into a GT 86 and drive at speed through the streets of a computer-animated world. The man is followed by a police helicopter, before bursting through a glass barrier in to the real world.

Toyota has defended the ad claiming that it “was clearly set in an animated, artificial and fantasy environment,” and that it “did not condone or encourage unsafe or irresponsible driving.”

However, the ASA upheld the complaint, saying that the “highly stylised nature” of the commercial “glamourised the reckless manner in which the car was driven.”

The ban applies to the longer 90 second version of the advert that has been shown on YouTube and in cinemas.

Shorter versions of the advert have not been affected by the ban, however. Watch the 60 second version below: