The new service allows customers to personalise their cars right down to the smallest detail, and will be demonstrated with this Abarth 695 Fuori Serie built specially for the event.
The Abarth 695 Fuori Serie is based on the same car used for the Tributo Ferrari and Tributo Maserati special editions.
Powered by a 178bhp 1.4-litre turbo four-cylinder petrol engine, the Fuori Serie also features the Abarth Competizione automated manual gearbox.
Options include larger, perforated Brembo brake discs, unique 17-inch alloy wheels and a classic Olio Fiat livery, which first featured on Fiat’s rally cars in the 1970s.
Buyers can choose from a host of exterior paint finishes or classic liveries inspired by Fiat’s historic racing cars. Interior additions include high-quality trim materials, such as carbon fibre and a uprated stereos from JBL.
The final touch is that each Fuori Serie car gets a certificate of authenticity from the factory.