MINI launch date confirmed

7 Oct, 2013 12:14pm Tom Phillips

MINI previews new British bulldog ad campaign, confirms 18 November launch date

The new MINI hatchback will be launched at the firm’s Plant Oxford factory on November 18. The date, which would have been the 107th birthday of original Mini designer, Sir Alex Issigonis, also coincides with the start of a new ad campaign for the new model.

We’ve already revealed the look of the new MINI Cooper S, which was spied undisguised on a TV shoot in downtown Los Angeles. But MINI has piggy-backed on the leak by confirming that the car was being shot for its new ad campaign, and released some details on what to expect when the ads hit screens on the day of the car’s UK debut.

The ad will feature a British bulldog called Spike. In the first ad, MINI says the dog “is called upon to defend MINI against the advances of an enormous Great Dane.” The bulldog has been a long-running feature of MINI’s ad campaigns, and also shows up on lots of the firm’s huge range of merchandise, from cushions to keyrings.

The ad was developed by US-based creative agency BSSP in San Francisco, and is being put together by a Hamburg-based firm called Sterntag. Most of the ad was shot in LA on a closed set, but the car was also brought onto the streets of LA, where our spy pictures were taken.

After its UK reveal, the new MINI will make its public debut at three simultaneous events – the Tokyo Motor Show in Japan, the LA Auto Show in the US, and at a special event in Shanghai, China – on November 20. The new MINI goes on sale in the UK in early 2014.