6. Volkswagen Passat: The force

19 Dec, 2012 10:02am

The ad

A pint-sized Darth Vader is struggling to use The Force. He can’t budge his mum’s exercise bike. The dog doesn’t even blink as he tries to bring his power to bear, while a dolly just stares insolently back at him. Dad arrives home in his Passat and the villain rushes out to meet him – but Darth waves aside his father’s embrace and focuses on the car. He is staggered when the engine revs up and the lights come on, not realising dad has used the key fob from inside the house.

The expert view

“It captures every parent’s heart; the fact you can’t see the child means you can project your own kid into the suit. The gem at the end was so real – did they beep the horn to get such an incredible reaction? It’s so realistic.”