Ford has announced a major acceleration of its product plans in Europe at an event in Amsterdam.
This includes confirmation of the arrival of the Nissan Juke-rivalling Ford EcoSport in the UK. We will also see the next generation versions of the reborn Ford Mustang and Ford Edge large SUVs sold in the UK in right-hand drive for the first time.
Paris will also see the debut of the all-new Ford Mondeo, which goes on sale in the UK by the end of 2013. The new Mondeo will be offered with the three-cylinder 1.0-litre EcoBoost petrol engine and a petrol-electric hybrid will be added to the range for the first time.
Further ahead, thanks in part to the public response to the display of the new Mustang at the Goodwood Festival of Speed, Ford has confirmed that the next generation of Ford Mustang will be sold in the UK, although this car is unlikely to arrive here until 2015. However, it will be made available with right-hand drive.
Ford wants 1 in 10 of cars it sells to be SUVs by 2016, starting with the all-new Ford Kuga, which arrives in the UK at the end of 2012.
Around March 2014, this will be joined by the Ford EcoSport, which is a small SUV based on the Fiesta, and aimed at the Nissan Juke.
The Mondeo’s platform will also be used to underpin the next generation Ford Edge. Currently sold in the US, it’s a mid-size, road-biased SUV that rivals the Hyundai Santa Fe. The new global Ford Edge is expected to debut in the US in 2014.
Ford has also played up its environmental credentials with the announcement that the Ford Focus Electric will go on sale in Europe in 2013.
Technology highlights include the roll-out of SYNC, Ford’s in-car connectivity system in all models, and SYNC with MyFord Touch, which adds voice control to in-car functions, which will be featured on the new Mondeo.