7. Skoda Fabia: A piece of cake
Skoda caused a huge stir with its car made out of cake. The advert features an army of bakers creating a Fabia out of an array of tasty baked treats, while Julie Andrews sings about her favourite things in the background. The chassis is built from huge slabs of sponge cake. Its paintwork is marzipan. Golden Syrup lubricates the engine. And the roof is finished with sugar. The tag reads: “The new Fabia. Full of lovely stuff.” Sadly, this limited edition never went on sale.
The expert view
“Skoda was brave to shy away from showing the real model here, but the ad gives you the feeling the car’s put together with love. To make it out of cake makes audiences really engage.”