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BMW teases new 1-Series

Cloaked image of two hatchbacks kicks off build up to unveiling of new 1-Series.

BMW 1-Series

By Jack Rix

10th May 2011

The countdown has begun! This teaser image, released by BMW's marketing department, shows the brand-new 1-Series hidden beneath a cover, and tells us the car's official unveiling is imminent.

Exactly what lies beneath the cloth isn't entirely clear, but photos from our team of spy photographers (see right), as well as a video of the car on track shown here, have already given us a clear indication of how the five-door version will look.

And it's the five-door model which we'll see first at the Frankfurt Motor Show in September, a three-door hatch is also on the way, but will join the range in 2012. All-new versions of the 1-Series coupe and cabriolet are also currently under development.

According to a spokesman for the brand, the purpose of having two cars not one in the image is to support BMW's international advertising campaign for the new 1-Series. It uses the slogan 'One origin. Two originals', and uses carfully selected pairs of siblings to front print, online and TV ads.

We'll bring you full official details and an extensive picture gallery of the newcomer the moment we receive them - likely to be in the next two weeks.

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9 Comments

If it's as ugly as the current car.....

....leave the covers on!

By gavsmit on 10 May, 2011, 9:27pm

Lets see.....

....if they can polish a turd.

By scott1234 on 10 May, 2011, 11:47pm

Totally uninspiring

Leave the covers on please.

By simon9350 on 12 May, 2011, 9:56am

Poo

Looks like a shoe....

By armac31 on 12 May, 2011, 10:32am

ROFLMAO

"Poo, looks like a shoe..."

That's the new BMW 1 Series reputation shot to ribbons right there... lol

Great comment that 10/10 :D

By sgtgrash on 12 May, 2011, 11:51am

Why Bother?

And this meant to excite and tease? We all know more or less what lies beneath and do we care?

By thorntonjames on 12 May, 2011, 12:02pm

current BMWs look bland and boring - prefer the old Bangel designed models which were much sharper and more aggressive.....

By cousins11 on 12 May, 2011, 12:38pm

Back end looks like a MKIV golf...

By drewbagz on 12 May, 2011, 3:39pm

Nice car

Sorry NO its not! it's trying to be a Astra but getting beat hand down by a better car..

By liverpool on 12 June, 2011, 5:47pm

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BMW 1-Series
BMW 1-Series
BMW 1-Series
BMW 1-Series

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