Skip advert
Advertisement

New Skoda Karoq uncovered: the complete guide to Skoda’s new SUV

Skoda’s new Karoq SUV is one of 2018’s most exciting new cars - our special feature charts its journey from concept to production

Car buyers can’t get enough of SUVs, which is why every major maker is expanding its line-up in this rapidly growing area of the market.

Latest to arrive on the scene is the new Skoda Karoq, a model which has an integral role to play in the firm’s long-term plan to significantly increase sales by 2025. More than that, though, it has a hard act to follow, replacing the much-loved Yeti as the company’s contender in the mid-size SUV class.

Advertisement - Article continues below

With the Karoq now arriving in UK showrooms, we’ve produced this in-depth special report on what it takes to bring a cutting-edge SUV to the market. We’ve had exclusive access, both in the Karoq’s home of the Czech Republic and here in Britain, to the people who designed and developed the car – as well as those who will now sell it to customers across Britain.

We find out the back story to this compelling new model and get under the skin – both on (and off) road and in the showroom – to see if Skoda has created another winner in the Karoq. It’s an essential guide to one of the most exciting new cars of 2018.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Scroll down for our interview with Kirsten Staag, Skoda's UK head of marketing, or click on the menu to the left for the full story on the new Skoda Karoq...

Record breaker: Skoda's UK marketing boss talks to us

Kirsten Staag tells us about the challenge of building on the brand’s success as the new Karoq enters a competitive class

The Karoq launches at a time when things are going very well for Skoda in the UK; 2017 was another record year with the launch of the Kodiaq paving the way for its smaller SUV sibling.

Advertisement - Article continues below

But the Karoq enters one of the most fiercely competitive market classes and replaces a much-loved, iconic car that really helped to transform Skoda’s brand and fortunes: the Yeti.

That’s one heck of a challenge, but one which Skoda’s head of marketing, Kirsten Stagg, and the rest of the Czech manufacturer’s team is relishing.

“It’s a really competitive segment and you really need to have the whole package to succeed,” Stagg tells us. “I think the Karoq has that. It’s got the stylish design, so it looks great on your driveway, but it’s also really easy to live with because of its spaciousness and its practicality.”

But will it wheedle its way into buyers’ affections in the same way the Yeti did? “People have had a real passion for the Yeti,” says Stagg. “It’s distinctive and draws a strong opinion either way.

“And that’s what’s interesting about Karoq; it has a broader appeal. We spoke to some Yeti customers who were passionate about their cars and we showed them the Karoq and they said: ‘yeah, great’.

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

“Some of the more practical things that Yeti customers loved we’ve brought through into the Karoq. They loved the practicality of the Yeti, and the great thing about the Karoq is that it’s slightly bigger, with more boot capacity and even more space inside.”

Advertisement - Article continues below

The newcomer also continues the range of Simply Clever features for which Skoda has become famous. “I’m a frequent user of the ice scraper that’s hidden away behind the fuel filler flap,” Stagg admits. “But for me personally, the highlight is the umbrella in the door; such a clever thing and in the UK there’s always a need for it! It’s these simple things that make a difference.”

Skoda showrooms are busier places now with two SUVs and Stagg is pleased with how the cars line up together. “The Karoq looks part of the new SUV family,” she explains. “The Kodiaq really helped us to pave the way there and I think the Karoq sits perfectly alongside it as its slightly smaller counterpart.

“Undoubtedly it opens up a whole new demographic to us and we’ve already seen that transition with younger people and families taking more interest in the new model.”

It also means Skoda dealers, who are already some of the best performing retailers according to our annual Driver Power satisfaction survey, are upping their game even further. “We’re seeing a lot of premium customers coming in and trading their cars for our cars, and they’re spending longer in the showrooms, too,” says Stagg.

Advertisement - Article continues below
Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

The dealers will have a bit of help in the shape of one of the UK’s highest-profile singers, Paloma Faith, who’s been signed up as a new Skoda ambassador.

“We’re hugely excited about working with Paloma,” says Stagg. “She’s hugely talented and extremely popular among a female and a male audience. This is a real opportunity to engage with our female customers. We’ve got a really exciting campaign where Paloma will be not only performing in the advertisement, but recording the song that will be the soundtrack for our campaign.”

Faith, and Skoda, will also be working with the Prince’s Trust, as Stagg explains: “We’ll be launching a partnership, the Driver’s Seat Initiative, creating a platform that will enable us to give back to local communities to essentially upskill people who can help to give young people more confidence through music. Paloma will be part of the panel supporting that.”

With so much clever thinking in the car itself and the way it’s being brought to market, it looks like the Karoq could help make 2018 another record-breaker for Skoda.

Click below or on the top left of this page for more on the Skoda Karoq...

Skoda Karoq uncovered

More in our in-depth look at Skoda's new SUV...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Skoda Karoq review
Skoda Karoq facelift - front action
In-depth reviews

Skoda Karoq review

The Skoda Karoq provides plenty of practicality and all the equipment mid-size SUV buyers would need for a reasonable price
8 May 2024
Skoda Karoq SUV updated with power gains for 2024
2024 Skoda Karoq
News

Skoda Karoq SUV updated with power gains for 2024

The Karoq’s trim level structure remains the same as before, but with more equipment as standard
22 Apr 2024
Best cheap family cars
Best cheap family cars - header image
Best cars & vans

Best cheap family cars

Families don’t come cheap, but these used family cars do
20 Mar 2024
Top 10 best small 4x4s to buy 2024
Best small 4x4s - header image
Best cars & vans

Top 10 best small 4x4s to buy 2024

Need off-road capability but in a smaller package? Take a look our top 10 small 4x4s
17 Jan 2024

Most Popular

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf
Nissan Leaf
News

Car Deal of the Day: £14,000 off a factory fresh, top-of-the-range Nissan Leaf

Nissan’s electric family hatchback with a huge discount is our Deal of the Day for 20 June
20 Jun 2024
No more EV! New BMW X3 gets petrol, diesel and PHEV power only
BMW X3 - front
News

No more EV! New BMW X3 gets petrol, diesel and PHEV power only

The all-new premium BMW X3 SUV has a sharp new look and cutting-edge tech, but no iX3 EV this time around
18 Jun 2024
New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away
Bugatti Tourbillon - front action
News

New Bugatti Tourbillon revealed: 1,774bhp, £3.8m, V16 hypercar aims to blow rivals away

1,774bhp, a new naturally aspirated V16 engine and an otherworldly design mark out Bugatti’s next new generation hypercar
20 Jun 2024