Genesis is aiming to do for Hyundai what Lexus has done for Toyota - and we've been driving the new brand's first effort.
Genesis plans six new models by 2020, and this G90 is the first of them.
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The G90 is pitched as an alternative to the Mercedes S-Class and will be sold in markets like the US, Russia, China and the Middle East.
The lack of a diesel engine mean there's no plans to sell the G90 in Western Europe.
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Inside, the G90's quality is faultless - and every reasonable spec item is taken care of.
To drive, the Genesis G90 is refined, but the gearbox occasionally struggles with the power on offer from the 5.0-litre V8.
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The Genesis G90 is offered with an eight-speed automatic gearbox.
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