New Ford Mondeo set to hold value better than BMW 3 Series
Shock as depreciation-busting Ford also beats Audi A4 and VW Passat
The new Ford Mondeo, on sale next month, is set to hold on to its value better than many premium rivals.
Price expert CAP Automotive predicts that the 2.0 TDCi ECOnetic Zetec model will still be worth 42.7 per cent of its list price after three years and 30,000 miles. As our table (below) shows, that compares favourably to equivalent versions of the car’s more upmarket competitors, the BMW 3 Series, Audi A4 and VW Passat. Only the Mercedes C-Class had the edge over the Mondeo.
How executive car values compare
| Model | List price | After 3yrs, 30k miles | % list price |
| Mercedes C 200 BlueTEC SE | £28,515 | £13,025 | 45.70% |
| Ford Mondeo 2.0 TDCi ECOnetic Zetec | £22,490 | £9,600 | 42.70% |
| VW Passat 2.0 TDI BM Tech Executive | £23,740 | £9,875 | 41.60% |
| Audi A4 2.0TDIe SE | £27,545 | £10,550 | 38.30% |
| BMW 318d SE | £27,620 | £10,175 | 36.80% |
The petrol version stretches its lead over its rivals further, while the Ford maintains its advantage at higher mileages, too. After 60,000 miles, CAP predicts a 1.5 EcoBoost Zetec petrol will retain 36.1 per cent of its value. It also estimates the 2015 car will be worth £1,750 more than its predecessor was after three years.
Dylan Setterfield, leading forecaster for CAP, said it was a milestone in Ford’s quest to shed the ‘Mondeo Man’ image. “The Mondeo’s sheer good looks are a big contributor to such strong expected value retention,” he added. “As long as Ford isn’t tempted to saturate the market with heavily discounted new cars, supply won’t outweigh the strong future demand we foresee.”
Do you think the new Ford Mondeo will be able to shake off the 'Mondeo Man' image? Let us know in the comments below...
