Skip advert
Advertisement

Rally-ready RUF Rodeo concept released

The RUF Rodeo is a one-off, dirt-bashing concept car, inspired (mostly) by the 1989 Porsche 911 964

RUF Automobile has commissioned a unique, off-road focused concept. The RUF Rodeo, according to the German tuning specialist, is inspired by Porsche’s iconic 911 Safari rally cars of the 1970s, plus fashion design and American western culture.

As with many RUF designs, it looks like an old 964-generation Porsche 911, but it’s new from the ground up. It’s based on RUF Automobile’s own carbon fibre monocoque chassis, which previously featured under the brand’s celebratory 700bhp CTR Anniversary concept. RUF hasn’t quoted an official kerb-side figure for the Rodeo, but the CTR weighs a nimble 1,200kg.

Advertisement - Article continues below

RUF also hasn’t provided any performance details for the Rodeo, although the brand has confirmed that it’s compatible with either a naturally aspirated or a turbocharged flat-six engine. The former is a 4.0-litre unit which produces 493bhp and 465Nm of torque, while the latter is a 3.6-litre unit developing 641bhp and 830Nm of torque. Both engines are hitched to a six-speed manual gearbox as standard.

RUF assures us that the Rodeo is a proper off-roader; it has four-wheel-drive, all-terrain tyres, a raised ride-height and heavy-duty dampers. Beyond the mechanical concessions to off-roading, the tuner has bolted on a set of driving lamps, a tow-rope wrapped around the new front bull-bar and even a shovel.

The RUF Rodeo’s cabin design makes a nod towards both the Old American West and Beverly Hills. The seats are trimmed in thick brown leather and Navajo-inspired fabrics, which are “reminiscent of the Cowboys and Indians roaming the American southwest." There’s also an aluminium pedal box, a host of carbon fibre trim pieces and modern, metal switchgear.

RUF Marketing Director Estonia Ruf said: “When we began building our own automobiles it was all for the thrill of the drive. The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favorite people and our love for the countryside.”

What do you make of the RUF Rodeo concept? Let us know in the comments section below…

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

New BYD Ti7 is China’s answer to the Land Rover Defender, and it’s coming to the UK
BYD Ti7 - front

New BYD Ti7 is China’s answer to the Land Rover Defender, and it’s coming to the UK

A new, high-end, high powered seven-seat SUV is coming from the Chinese brand, with punchy pricing
News
19 May 2026
New Kia EV1 to arrive in 2028, and Hyundai Ioniq 1 won’t be far behind
Kia EV1 - front (watermarked)

New Kia EV1 to arrive in 2028, and Hyundai Ioniq 1 won’t be far behind

The Renault Twingo rival will use a bespoke EV architecture that’s being jointly developed by Kia and Hyundai
News
20 May 2026
Car Deal of the Day: Renault 5 has retro style for under £200 a month
Renault 5 - front full width

Car Deal of the Day: Renault 5 has retro style for under £200 a month

Prices have dropped for the best-selling Renault 5, and it’s our Deal of the Day for 20 May.
News
20 May 2026

Find a car with the experts