Skip advert
Advertisement

Rally-ready RUF Rodeo concept released

The RUF Rodeo is a one-off, dirt-bashing concept car, inspired (mostly) by the 1989 Porsche 911 964

RUF Automobile has commissioned a unique, off-road focused concept. The RUF Rodeo, according to the German tuning specialist, is inspired by Porsche’s iconic 911 Safari rally cars of the 1970s, plus fashion design and American western culture.

As with many RUF designs, it looks like an old 964-generation Porsche 911, but it’s new from the ground up. It’s based on RUF Automobile’s own carbon fibre monocoque chassis, which previously featured under the brand’s celebratory 700bhp CTR Anniversary concept. RUF hasn’t quoted an official kerb-side figure for the Rodeo, but the CTR weighs a nimble 1,200kg.

Advertisement - Article continues below

RUF also hasn’t provided any performance details for the Rodeo, although the brand has confirmed that it’s compatible with either a naturally aspirated or a turbocharged flat-six engine. The former is a 4.0-litre unit which produces 493bhp and 465Nm of torque, while the latter is a 3.6-litre unit developing 641bhp and 830Nm of torque. Both engines are hitched to a six-speed manual gearbox as standard.

RUF assures us that the Rodeo is a proper off-roader; it has four-wheel-drive, all-terrain tyres, a raised ride-height and heavy-duty dampers. Beyond the mechanical concessions to off-roading, the tuner has bolted on a set of driving lamps, a tow-rope wrapped around the new front bull-bar and even a shovel.

The RUF Rodeo’s cabin design makes a nod towards both the Old American West and Beverly Hills. The seats are trimmed in thick brown leather and Navajo-inspired fabrics, which are “reminiscent of the Cowboys and Indians roaming the American southwest." There’s also an aluminium pedal box, a host of carbon fibre trim pieces and modern, metal switchgear.

RUF Marketing Director Estonia Ruf said: “When we began building our own automobiles it was all for the thrill of the drive. The Rodeo Concept combines that passion for cars with the love of western culture – an appreciation I found while studying in Oklahoma, USA. This car is inspired by some of our favorite people and our love for the countryside.”

What do you make of the RUF Rodeo concept? Let us know in the comments section below…

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

New Land Rover Discovery is on track as brand seeks to redefine the model in relation to Defender
Land Rover Discovery badge

New Land Rover Discovery is on track as brand seeks to redefine the model in relation to Defender

The Land Rover Discovery is set for a reboot according to JLR boss P.B Balaji
News
14 May 2026
PHEV megatest: Britain's 16 favourite plug-in hybrid systems tested
PHEV Megatest headershot

PHEV megatest: Britain's 16 favourite plug-in hybrid systems tested

It’s PHEV boom time. So we tried the systems offered in 59 cars, testing their EV range and efficiency, to reveal the ones you should buy
Car group tests
14 May 2026
New Volkswagen Transporter Sportline 2026 review: the van that thinks it’s a Golf GTI
Volkswagen Transporter Sportline - front cornering

New Volkswagen Transporter Sportline 2026 review: the van that thinks it’s a Golf GTI

It doesn't come cheap, but this big VW does come with plenty of unique and likeable touches
Road tests
15 May 2026

Find a car with the experts