Limited Edition DS 7 Crossback Louvre launched

The special edition SUV was created in collaboration with the Louvre – and features some unique styling features inspired by the museum

This is the new DS 7 Crossback Louvre. It’s a special edition version of the SUV, which was designed collaboratively with the famous French art gallery. It’s available to order now, priced from £46,530 – and first deliveries are expected to arrive in January this year.

Since DS became its own unique brand, distinct from Citroen, back in 2015, the manufacturer has been a patron of the Louvre museum – and the company says this special edition model highlights the partnership.

Every DS 7 Crossback Louvre comes with a unique sub-menu for its 12-inch infotainment system, called “A Day at the Louvre.” Buyers can use the car’s touchscreen to browse images of 182 paintings, portraits and sculptures from the museum’s collection.

Famous works such as he portrait of the Mona Lisa by Leonardo da Vinci, The Wedding at Cana by Véronèse and The Winged Victory of Samothrace are included in the package – each of which is accompanied by a four-minute podcast which outlines the work’s history.

DS also says the SUV’s exterior draws inspiration from the Leoh Ming Pei-designed Louvre Pyramid, with unique badging for its bonnet, front wings and tailgate, as well as a specially created pair of laser-etched door mirrors, which feature the same geometric pattern as the art installation.

The exterior makeover is completed with a set of 20-inch alloy wheels and gloss black trim for the car’s radiator grille surround, window surrounds and roof bars. Buyers also have their choice of three paint finishes – Ink Blue, Perla Nera Black and Platinum Grey.

Inside, the DS 7 Crossback Louvre gets a few more cosmetic tweaks inspired by the gallery, including pyramid-shaped air vent controllers, finished in stainless steel. The dashboard and steering wheel also feature the same pyramid pattern as the door mirrors.

It’s powered by PSA’s turbocharged 1.6-litre four-cylinder petrol engine. It develops 222bhp and 300Nm of torque, which DS says is enough for a 0–62mph time of 8.3 seconds. The unit is mated to an eight-speed automatic gearbox as standard, while economy and emissions figures stand at 39.8mpg and 167g/km of CO2 respectively.

As an added benefit, every buyer will receive a “Friends of the Louvre” card, which guarantees unlimited admission to the museum for one year. The pass grants access to all of the gallery’s permanent and temporary exhibits, as well as the musée national Eugène-Delacroix.

What do you make of the special edition DS 7 Crossback Louvre? Let us know in the comments section below…

Recommended

New 2021 Hyundai Tucson N-Line hybrid and PHEV on sale now
Hyundai Tuscon N Line - front
Hyundai Tucson

New 2021 Hyundai Tucson N-Line hybrid and PHEV on sale now

Hyundai names price for new Tucson N-Line hybrid duo with plug-in offering 38 miles of electric running
18 Jun 2021
New BMW X3-based Alpina XD3 launched, priced from £67,950
Alpina XD3
Medium SUVs

New BMW X3-based Alpina XD3 launched, priced from £67,950

BMW specialist Alpina has unveiled its new XD3 SUV with a 350bhp turbodiesel engine
14 Jun 2021
Toyota RAV4 PHEV gains new entry-level Design trim-level
Toyota RAV4 2021
Toyota RAV4

Toyota RAV4 PHEV gains new entry-level Design trim-level

Toyota has dropped the RAV4 PHEV’s starting price down to £46,495 with new base grade option
25 May 2021
Toyota Corolla Cross SUV set for launch outside Asia
Toyota Corolla Cross SUV
Toyota

Toyota Corolla Cross SUV set for launch outside Asia

Toyota could soon bring its new Asia-specific C-segment SUV and more practical C-HR alternative to the USA. Could Europe follow?
19 May 2021

Most Popular

Driving test update to preserve the manual gearbox
Dacia Duster gear lever
News

Driving test update to preserve the manual gearbox

With more drivers learning in autos and electric cars, the DVSA is looking to update the driving test so people can still drive manuals in future
16 Jun 2021
UN report highlights ethical problems with electric cars
Electric car charging
News

UN report highlights ethical problems with electric cars

Analysis reveals lithium refining takes 65 per cent of Chilean region’s water, while 40,000 child miners dig for cobalt in DRC
14 Jun 2021
Fiat 500 vs MINI Electric vs Honda e
Fiat 500 vs Honda e vs MINI Electric
Car group tests

Fiat 500 vs MINI Electric vs Honda e

The new Fiat 500, MINI Electric and Honda e are three retro-inspired electric superminis - but which is best?
19 Jun 2021
New Audi Q4 e-tron 2021 review
Audi Q4 e-tron 2021  front
Audi Q4 e-tron

New Audi Q4 e-tron 2021 review

We get involved with the new all-electric Audi Q4 e-tron SUV on UK roads for the first time
17 Jun 2021
New Volkswagen ID.4 GTX 2021 review
Volkswagen ID.4 GTX
Volkswagen ID.4 SUV

New Volkswagen ID.4 GTX 2021 review

VW ID.4 EV gets another electric motor and four-wheel drive in hot GTX form
21 Jun 2021
Ineos Grenadier prototype 2022 review
Ineos Grenadier prototype
Ineos Grenadier 4x4

Ineos Grenadier prototype 2022 review

Can the Ineos Grenadier really fill the mud-splattered void left by the old Land Rover Defender? We take a first drive in a prototype to find out...
15 Jun 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 Sportline - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and we've tested the full range on UK roads
10 Jun 2021
New Nissan Qashqai 2021 review
Nissan Qashqai 2021
Nissan Qashqai

New Nissan Qashqai 2021 review

We get behind the wheel of the larger, more comfortable and higher-tech Nissan Qashqai SUV in the UK
16 Jun 2021
Fan-designed Ford Puma ST Gold Edition revealed
Fan-designed Ford Puma ST Gold Edition
Ford Puma

Fan-designed Ford Puma ST Gold Edition revealed

Ford unveils a special edition Puma ST, with a black and gold colour scheme chosen by Ford fans over social media
18 Jun 2021
New 2021 Vauxhall Astra to offer plug-in hybrid power
Vauxhall Astra render
Vauxhall Astra

New 2021 Vauxhall Astra to offer plug-in hybrid power

The new Vauxhall Astra will get a plug-in hybrid powertrain and a more premium image - here’s how it could look
17 Jun 2021
New Volkswagen Caddy California 2021 review
Volkswagen Caddy California MPV - front
Volkswagen Caddy

New Volkswagen Caddy California 2021 review

It’s a family hauler and weekend camper all rolled into one, but is the Volkswagen Caddy California any good?
21 Jun 2021
'The hydrogen underdog disruptor is back in town'
Toyota Mirai opinion
Opinion

'The hydrogen underdog disruptor is back in town'

Mike Rutherford says hydrogen-powered cars could still be a frequent sight on UK roads
13 Jun 2021
Tesla Model 3 police car all set for evaluation by UK emergency services
Tesla Model 3 police car - front
News

Tesla Model 3 police car all set for evaluation by UK emergency services

Tesla hopes to offer UK police forces a new zero-emission emergency responder option with the Model 3 police car
17 Jun 2021