Car badges: why are car logos becoming simpler? - pictures

The Porsche badge was first conceived in 1952, before appearing on the 356 in 1954. Stylised antlers and the state colours of red and black all echoed the crest of Württemberg-Baden, the area around Stuttgart in Germany where the comp

The Mercedes-Benz three-pointed star was trademarked in 1925, just in time for the 1926 merger between DMG (Daimler) and Benz & Cie, which created the brand as we know it. The star symbolises the use of Daimler engines on land, at

When the Renault logo was first designed in 1900, it consisted of the intertwined initials of the Renault brothers Louis, Marcel and Fernand. The badge was initially a roundel on the front of the car, which was cut out as the horn was

Each of Audi’s four interlinked rings symbolise one of the four previously independent manufacturers – Audi, DKW, horch and Wanderer – that merged to create the present-day Audi AG.The interlinked rings represent the unity of these

The Vauxhall griffin was first used on the coat of arms of Fulks le Breant, a mercenary soldier who was granted the Manor of Luton by King John in the 13th century and was given a house in Lambeth, London. he named the building Fulks h

The Peugeot lion has gone through several dramatic makeovers in its lifetime. Back in 1847, when Peugeot produced saw blades and other tools, the lion was chosen as the logo to reflect the strength and suppleness of its saws.Variou

On a trip to Poland in 1890, Andre Citroen discovered a gear-cutting process that was based on a chevron-shaped design. Citroen saw this as the means to start his career in manufacturing, so in 1919, when he began making vehicles, he a

The Skoda name didn’t appear until 1926 – around 30 years after the company was born (it was originally called Laurin and Klement after the founders). With it came the modern logo.The origins of the winged arrow are unknown, althou