Aston Martin launches DBX, DBS and DB11 MY22 updates with new online configurator

Aston Martin’s new configurator is powered by gaming software, and showcases a range of updates for the company’s model range

Aston Martin has launched a new online vehicle configurator. It replaces the brand’s rather dated system, adding a smoother interface, faster load times and modern software, thanks to some help from gaming companies such as NVIDIA and Epic.

The new configurator also allows users to view a host of model year updates Aston Martin will introduce for its 2022 plate cars. The British brand’s revisions include everything from subtle styling tweaks to improved performance and further optional extras.

We’ll start with the DB11. Its entry-level 4.0-litre V8 engine now has an extra 24bhp, taking output to 528bhp and increasing top speed to 192mph. The DB11 can also now be fitted with optional “Sports Plus” seats, which have extra support for the shoulders and legs, while the V12 model has dropped the “AMR” badge off its nameplate.

Aston Martin’s range-topping DBS Superleggera has been renamed to just “DBS,” and there’s a choice of new alloy wheel designs across the line-up. The Vantage and DBS get new 21-inch wheels, while the DBX SUV can be specified with new 23-inch wheels.

In addition, Aston Martin has introduced a new series of interior trim packages called Inspire, Accelerate and Create. The first option was designed with luxury in mind, giving buyers perforated leather seats, various embellishments and contrasting stitching. There’s also a choice of 38 different upholstery finishes.

The Accelerate trim is a little more sporty, adding bucket seats, Alcantara upholstery and a range of 10 colour options. As the name suggests, the Create trim is aimed at buyers who want a more customised cabin, offering a different range of 10 colour combinations and a dedicated range of trim and embellishments.

Aston Martin’s new configurator is powered by Epic’s Unreal gaming engine and allows users to view their configurations in a choice of 3D environments, such as studio backdrops or real world locations. Users can also now zoom in on each car’s finer details.

The web application was also improved to meet increased demand. Aston Martin noticed an increase in traffic that coincided with the launch of the DBX SUV and the start of 2021 Formula One season, in which a Vantage features as the official safety car.

Aston Martin’s Chief Executive Officer, Tobias Moers, commented on the new configurator, saying: “We will go above and beyond to deliver perfection to our customers. The experience of buying an Aston Martin should be as pleasurable as owning one and our new configurator has been created with this in mind. 

“Our customers are very busy people, so it is our job to make the buying process as simple and as enjoyable as possible. This new configurator does that. Like many businesses, a proportion of our customers switched over to online buying during the pandemic, so we have improved this process to allow remote customers to receive the full Aston Martin experience.”

Check out Aston Martin’s new configurator here and share your perfect setup with us on our Facebook page

Recommended

“Aston Martin desperately needs a clear direction for its future”
Opinion - Aston Martin
Aston Martin

“Aston Martin desperately needs a clear direction for its future”

After Tobias Moers’ departure as CEO, editor-in-chief Steve Fowler thinks Aston Martin now needs some stability
11 May 2022
Aston Martin replaces Tobias Moers with former Ferrari boss
Tobias Moers
Aston Martin

Aston Martin replaces Tobias Moers with former Ferrari boss

Amedeo Felisa takes over from Tobias Moers as Aston Martin chairman Lawrence Stroll rings the changes.
4 May 2022
The 10 BIG questions for the 2022 Formula One season answered
Two Formula 1 cars on track
Formula One

The 10 BIG questions for the 2022 Formula One season answered

Totally reinvented cars, new-generation drivers on the up and a resumption of the intense Hamilton-Verstappen rivalry – F1 in 2022 promises to be a cr…
16 Mar 2022
Aston Martin Vantage and DBX to return as F1 safety cars in 2022
Aston Martin safety car
Aston Martin

Aston Martin Vantage and DBX to return as F1 safety cars in 2022

Formula One will see Aston Martin's Vantage sports car and DBX SUV lead the pack again in 2022
24 Feb 2022

Most Popular

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK
Tesla Supercharger
Tesla

15 Tesla Supercharger sites open to non-Tesla vehicles in the UK

Pilot scheme to open up Tesla-only charging network to all electric cars lands at selected UK locations
18 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022
Shell and ABB team up to deliver world’s fastest electric car charger
Shell charger
News

Shell and ABB team up to deliver world’s fastest electric car charger

New Shell and ABB-developed Terra 360 EV charger can add 62 miles of range in less than three minutes
16 May 2022