Skip advert
Advertisement

15. Audi A4: Not my style

The star here is a cocky yuppie. He is shown test-driving an A4, interspersed with shots of him playing squash and barking orders on a trading floor.

The ad

The star here is a cocky yuppie. He is shown test-driving an A4, interspersed with shots of him playing squash and barking orders on a trading floor. But he spends most of the ad talking about his ‘me-first’ philosophy, boasting about his success. “Yeah, the right car is important to me,” he says. “It does impress people.” Back at the Audi dealer, the salesman asks what he thinks. “Nah,” says the yuppie. “It’s not really my style. Know what I mean?” The punch line reads: “The new 20-valve Audi A4. It won’t be appreciated by everyone.”

The expert view

“The comedy timing is everything. We thought it was Audi being brave, but it’s showing that the non-BMW choice is a smart choice. And it laughs at yuppies – always a good gag.”

Skip advert
Advertisement
Skip advert
Advertisement

Most Popular

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught
Skoda Epiq vRS exclusive image

New Skoda Epiq vRS to headline brand’s hot-SUV onslaught

Every future Skoda will get the go-faster treatment, with the brand also working on making cars sharper and more engaging
News
27 Jun 2025
Marcos is back! British sportscar brand’s big plan, and swirling controversy
Marcos, interior

Marcos is back! British sportscar brand’s big plan, and swirling controversy

Development is already underway on the first all-new Marcos cars in roughly 20 years
News
27 Jun 2025
Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal
BMW M5 Touring - front action

Car Deal of the Day: 717bhp BMW M5 Touring super-estate on a tasty lease deal

The BMW M5 Touring is M car royalty, with a thoroughly impressive PHEV powertrain. It’s our Deal of the Day for 29 June
News
29 Jun 2025