How top creatives would advertise Auto Express - magazine, app and website
Auto Express teamed up with @oneminutebriefs and asked their community of advertising creatives to promote our magazine, app and website
As you may already be aware, there are three main ways to consume the industry leading automotove content produced by Auto Express - via the weekly print magazine, the website or the app. It's a simple message but we wondered how some of the best minds in the UK advertising industry would communicate it to the world at large. That's where The Bank of Creativity came in and its community of creatives at @oneminutebriefs.
We asked the good people @oneminutebriefs to devise the most impactful and creative ways possible to promote Auto Express and the three key means of accessing our content. The full brief is detailed below and the results of their labours are displayed in the gallery above where we've brought together the pick of the ideas.
Don't forget to tell us which Auto Express ad is your favourite in the comments section below...
@oneminutebriefs brief: Promote the three ways to access Auto Express car content – magazine, website and app
Background: Auto Express is the UK’s biggest-selling car magazine, bringing users the latest car news and reviews, in-depth group tests, features and consumer advice.
Auto Express content is available through the print magazine published every Wednesday, on our industry leading website and via the new free mobile app, which is published on a Monday and updated daily through the week. We’d like to highlight the benefits of these three key ways of consuming Auto Express words, pictures and videos, specifically targeting buyers of new and used cars.
Auto Express App: