£40,000 Kia Sorento considered

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Credits: Matt Vosper
10 Apr, 2013 5:24pm Graham Hope

A top-spec Kia Sorento KX-4 is being considered, at its dealers’ request

A £40,000 Kia is in the pipeline as the brand continues its relentless march upmarket. Following record monthly UK sales in March – with 19,204 Kia cars sold – UK boss Paul Philpott told Auto Express that the company is considering a new top-spec Kia Sorento.

“Thirty per cent of Kia’s sales are now for top-series cars,” he said. “We’ve introduced a KX-4 spec for the Sportage, and now we are looking to see if we can do the same on the Sorento.”

The move is at the dealers’ request, and would see the Sorento fitted with every conceivable extra.

Philpott explained that more and more buyers are warming to the idea that “you can have a Kia with all the bells and whistles for £40k that you would have to pay £80k for on an Audi or BMW”.

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Meanwhile, Kia cars and their sister Hyundai models will look very different in future, as Kia design chief Peter Schreyer takes over responsibility for both brands’ styling.

Philpott said: “One of Peter’s remits is to have very distinct identities for the brands.

“That way he can start to address the issue of differentiation between Kia and Hyundai, which we have constantly been told is an issue.

“It’s important, because if products are similarly positioned, the only difference is design.”

And Philpott has firm ideas on how Kia’s look should evolve. “I would like the sportiness [of Kias] accentuated,” he said. “I’d like us to push design in a direction that is sporty and fun.”

Philpott is targeting 100,000 annual sales for Kia in the next five-to-seven years, which would it into Britain’s top five selling car companies. It should sell around 70,000 this year.

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a fool and his money......

I'm a great admirer of Kia's success story however this is complete stupidity, no one would buy a 40k kia for christ sake!

Kia in the past have managed to gain market share by offering value for money against the giant names in the industry. In todays economic climate throwing your resources into pushing £40k cars seems a little misguided. These upcoming brands would be better in trying to capture upcoming markets such as alternative fuels. Innovation not imitation, thats where the smart money lies.

"£40,000 Kia Sorento considered". Not by anyone with any sense, it isn't.

They will sell to the lesser idiots that pay 80 grand for a Beemer!

Well the Sportage KX-4 is seriously overpriced for what you get, you get the unwanted steering problem thrown in as well.

Take it from me, £28k for a Sportage KX-4? Not worth it, about £24k would be pushing it for an awful car.

"Meanwhile, Kia cars and their sister Hyundai models will look very different in future, as Kia design chief Peter Schreyer takes over responsibility for both brands’ styling"

They said that after the original C'eed and i30 borrowed very similar bodies, then they proceeded to launch the new i30 and C'eed which are more similar than the originals.

enough of the bad language thank you.

Christ sake?! Hahaha jog on you pathetic muppet

Thats quite enough of that thank you

Would rather spend £40k on a Kia than an Audi. At least Kia dealers care if you've got an issue unlike the German brand which effectively stick two fingers up at you.