17. Vauxhall Astra: Babies

19 Dec, 2012 10:09am

The ad

On a stand in front of a huge audience of fellow infants, a baby gives a speech. His little squawks and squeals are subtitled for the viewer. “We have the right to travel in safety,” he tells the crowd, listing the Astra’s family-friendly selling points: two side-impact bars, space for hundreds of toys and “pollen filters… to protect our little noses,” he says and follows up with a sneeze. Aw!

The expert view

“A clever way to make parents stand up and take notice – the noise of a baby pricks up your ears. It’s well directed and edited, while I love the sneeze in there.”