Advertisement

Chinese Wey SUV will hit Europe in 2020s

Great Wall-owned Wey is eyeing European sales, with its first SUV due in the next five years

Chinese SUV giant Great Wall is preparing to launch its premium Wey-badged sub-brand in Europe in the early 2020s, according to CEO Jens Steingraber.

Speaking to Auto Express at the 2017 Guangzhou Motor Show, the brand’s chief executive confirmed the brand has ambitions to move west early in the next decade. However, it’ll be a while before the Wey marque lands in the UK, as the firm will initially focus on left-hand drive markets.

Advertisement - Article continues below

Best SUVs and 4x4s

Great Wall’s luxury brand sounded out a potential European entry earlier this year at the 2017 Frankfurt Motor Show, attending the German exposition with the XEV plug-in hybrid SUV concept as its headline act.

“The Frankfurt Motor Show was a surprising success for us”, explained Steingraber. “If you want to be in the premium segment you have to be a global player”.

The timing of the Wey’s entry into the European market is being dictated by the firm’s performance in China. “When we are able to meet [Chinese] customer demand, then the second step will be to go abroad to Europe and the US”.

Steingraber predicts that Haval – another Great Wall brand responsible for almost 800,000 sales in 2016 – will also venture over to Europe in the future, too.

The CEO says Wey will attempt to lure European customers by positioning itself as a safety-focused brand. By the time the firm ventures outside the bounds of the Chinese market it’s likely to have an all-new product portfolio, and two new chassis’ are currently under development. One of these will support plug-in hybrid technology.

Would you be tempted by a Chinese brand for your next car? Give us your thoughts in the comments section…

Advertisement
Advertisement

Most Popular

MPs to consider graduated driving licences
News

MPs to consider graduated driving licences

Transport Committee to hold evidence session looking at how graduated licencing could mitigate the risk novice drivers face on the road
3 Aug 2020
New Ferrari Roma 2020 review
Ferrari Roma

New Ferrari Roma 2020 review

The new Ferrari Roma GT is the iconic Italian brand’s latest offering – and it’s a big improvement
4 Aug 2020
New 2022 Gordon Murray Automotive T.50 rewrites the supercar rule book
News

New 2022 Gordon Murray Automotive T.50 rewrites the supercar rule book

The new three-seat Gordon Murray T.50 is a spiritual successor to the McLaren F1, with two-thirds of the 100-car run already sold ahead of its 2022 ar…
4 Aug 2020