Skip advert
Advertisement
Videos

Dacia's new TV advert

Dacia hopes a simple approach to advertising will help it sell a new range of cut-price cars

Budget brand Dacia launches in the UK this month with three new models, all of which aim to undercut their main rivals by several thousand pounds.

What's more, the bargain motors appear to have had an influence on its TV advertising. Dacia hopes this simple approach will help it sell cars, and judging by consumer reaction so far, it may be on to a winner.

Advertisement - Article continues below

The Dacia Duster is a great-value compact SUV with a choice of petrol and diesel engines, and two or four-wheel drive. However, with prices starting at just £8,995 it costs less than an entry-level Ford Fiesta.

Also on sale this month is the capable Dacia Sandero. Based on the Renault Clio, it offers the space of a supermini for less than the price of base-spec city car. Prices start at a remarkable £5,995, but you’ll need to upgrade to a mid-range Ambience model to get kit like electric windows and a radio.

So, after watching this advert, would you buy a Dacia?

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Skip advert
Advertisement

Recommended

New Dacia Bigster spotted: sub-£20k family SUV getting in shape for 2025
New Dacia Bigster front 3/4
News

New Dacia Bigster spotted: sub-£20k family SUV getting in shape for 2025

Dacia’s first foray into the mid-size SUV segment will be about the same size as the Ford Kuga, but cost much less
12 Jun 2024
‘Dacia Zen’ seven-year warranty brings added peace of mind
Dacia Duster - tailgate
News

‘Dacia Zen’ seven-year warranty brings added peace of mind

The value brand’s new warranty is also available on used cars, as well as for existing Dacia customers
16 Apr 2024
Dacia Sandrider: Sebastien Loeb's Dakar rally challenger in detail
Dacia Sandrider - front
News

Dacia Sandrider: Sebastien Loeb's Dakar rally challenger in detail

The V6-powered Dacia Sandrider has been developed with Prodrive and features concept-car styling and huge off-road ability
13 Apr 2024
Dacia Jogger, Sandero and Sandero Stepway all get more safety kit for free
Dacia Sandero 1.0 TCe Expression front corner
News

Dacia Jogger, Sandero and Sandero Stepway all get more safety kit for free

Dacia has piled on the safety kit for all three cars to ensure they comply with the new GSR2 safety regulations
3 Apr 2024

Most Popular

Dacia’s Duster is Britain’s best car to own as Driver Power 2024 survey results land
Dacia Duster - front tracking
News

Dacia’s Duster is Britain’s best car to own as Driver Power 2024 survey results land

Owners have voted the Dacia Duster as the most satisfying new car to own in the 2024 Driver Power customer satisfaction survey
11 Jun 2024
Best cars to own: Driver Power 2024 results
Driver Power 2024 - best cars to own header
News

Best cars to own: Driver Power 2024 results

The best new cars to own in the UK right now according to the people who already do. It’s the 2024 Driver Power results!
11 Jun 2024
New Porsche 911 S/T 2024 review: one of the best sports cars ever built
Porsche 911 S/T - front
Road tests

New Porsche 911 S/T 2024 review: one of the best sports cars ever built

Porsche’s last hurrah for the 992.1 generation 911 is an epic driving machine with just the right dose of luxury
12 Jun 2024