Skip advert
Advertisement
Videos

Dacia's new TV advert

Dacia hopes a simple approach to advertising will help it sell a new range of cut-price cars

Budget brand Dacia launches in the UK this month with three new models, all of which aim to undercut their main rivals by several thousand pounds.

What's more, the bargain motors appear to have had an influence on its TV advertising. Dacia hopes this simple approach will help it sell cars, and judging by consumer reaction so far, it may be on to a winner.

Advertisement - Article continues below

The Dacia Duster is a great-value compact SUV with a choice of petrol and diesel engines, and two or four-wheel drive. However, with prices starting at just £8,995 it costs less than an entry-level Ford Fiesta.

Also on sale this month is the capable Dacia Sandero. Based on the Renault Clio, it offers the space of a supermini for less than the price of base-spec city car. Prices start at a remarkable £5,995, but you’ll need to upgrade to a mid-range Ambience model to get kit like electric windows and a radio.

So, after watching this advert, would you buy a Dacia?

Skip advert
Advertisement
Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.

Find a car with the experts

Skip advert
Advertisement

Recommended

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond
Best new cars coming soon - header image

Best new cars coming soon: all the big new car launches due in 2025, 2026 and beyond

These are the most important new cars headed our way, from brands including Audi, BMW, Dacia, Ferrari, Ford, Skoda and more
Best cars & vans
8 Apr 2025
Dacia’s baby EV due in 16 months with a tiny £15k price tag
Dacia £15k EV design render

Dacia’s baby EV due in 16 months with a tiny £15k price tag

Dacia's new model will be developed in double-quick time, and it'll be built in Europe to avoid China tariffs
News
26 Feb 2025
Dacia in talks with Ampere over next-generation EVs
Dacia badge

Dacia in talks with Ampere over next-generation EVs

Renault Group’s electric sub brand could provide EV technology for Dacia
News
1 Nov 2024
New Dacia Bigster is the antidote to the confusion of modern car tech, says brand’s boss
Dacia Bigster - reveal front

New Dacia Bigster is the antidote to the confusion of modern car tech, says brand’s boss

And value brand’s approach is working, as it lures in customers from more expensive rival companies
News
17 Oct 2024

Most Popular

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k
Kia PV5 Passenger - show front

New Kia PV5 Passenger MPV undercuts the VW ID.Buzz by a huge £25k

New entry into the electric people carrier market undercuts the VW ID. Buzz by a significant margin
News
29 Apr 2025
Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price
BMW X7 - front

Car Deal of the Day: BMW’s ultimate luxury SUV at an unusually low price

German firm’s flagship SUV could never be called cheap but it is exceptional value at £735 a month – making it our Deal of the Day for Sunday 27 April
News
27 Apr 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025