Videos

Dacia's new TV advert

Dacia hopes a simple approach to advertising will help it sell a new range of cut-price cars

.imgHideOnJavaScriptDisabled_40599v16mo0f1a90 { display: none !important; }

18 Jan 2013

.polaris__post-meta--date { display: none; } .polaris__post-meta--date.no-script { display: block; padding-left: 45px } 18 Jan 2013

Budget brand Dacia launches in the UK this month with three new models, all of which aim to undercut their main rivals by several thousand pounds.

What's more, the bargain motors appear to have had an influence on its TV advertising. Dacia hopes this simple approach will help it sell cars, and judging by consumer reaction so far, it may be on to a winner.

The Dacia Duster is a great-value compact SUV with a choice of petrol and diesel engines, and two or four-wheel drive. However, with prices starting at just £8,995 it costs less than an entry-level Ford Fiesta.

Also on sale this month is the capable Dacia Sandero. Based on the Renault Clio, it offers the space of a supermini for less than the price of base-spec city car. Prices start at a remarkable £5,995, but you’ll need to upgrade to a mid-range Ambience model to get kit like electric windows and a radio.

So, after watching this advert, would you buy a Dacia?

Cars

.imgHideOnJavaScriptDisabled_40599v16mo0f1a9c { display: none !important; }

Richard Ingram

Deputy editor

Richard has been part of the team for over a decade. During this time he has covered a huge amount of news and reviews for Auto Express, as well as being the face of Carbuyer and DrivingElectric on Youtube. In his current role as deputy editor, he is now responsible for keeping our content flowing and managing our team of talented writers.