Honda Accord to be axed in 2015, and not replaced

Honda UK confirms that the European Accord saloon and Tourer estate will be axed next year, with no replacement planned.

Honda Accord

Rumours of the demise of the Honda Accord from our shores have been circulating for a while. And it seems the Japanese firm has officially taken the drastic step to withdraw the car from its European line-up early next year, with no replacement expected.

Honda UK has confirmed stories that the Accord name will disappear from its lineup, citing 'declining market trends' for the traditional saloon and estate, in what is now a primarily 'corporate' and fleet-based market.

The decision appears to be a global one, as Honda Australia Director Stephen Collins confirmed to the Australian website The Motor Report.

He states that the market for the Accord was "primarily Europe" and that the decline in that segment here has resulted in this "global decision".

Honda Accord Tourer rear tracking

Details of when exactly the Ford Mondeo rival will be dropped from the brand's UK lineup aren't confirmed, although Mr Collins states that February 2015 will be the '"final month of production for the Accord in Australia". European dealers are expected to cease selling the Accord even earlier than that.

Other markets have different versions of the Accord that will still be sold. In America, this version was sold as the Acura TSX alongside a different Accord, and was recently replaced. Australia itself also has the 'wide-body' version for sale alongside the Euro car, which will pick up the sales.

The move reflects the growing trend in Europe as buyers flock to crossovers and SUVs instead of the traditional three-box family cars, such as the Mondeo, the Vauxhall Insignia and Mazda 6. Honda has already announced a small crossover called the HR-V, appearing in 2015.

Smaller family hatches, such as the Ford Focus, are also becoming larger, negating the need for bigger models.

Do you think the decision to axe the Accord is a wise move for Honda? Let us know below...

Most Popular

'The death of cheap cars will be a travesty for personal mobility'
Opinion cheap cars
Opinion

'The death of cheap cars will be a travesty for personal mobility'

Our appetite for small, cheap cars is as strong as ever - although Mike Rutherford warns they may no longer be profitable
12 Sep 2021
What is Skoda vRS? History and best cars driven
Skoda vRS range
Skoda

What is Skoda vRS? History and best cars driven

To mark 20 years of Skoda’s vRS badge, we rounded up some of the performance cars from the past two decades that have worn the subtle green badge
17 Sep 2021
Genesis G80 vs Mercedes E-Class vs Lexus ES
Genesis G80 vs Mercedes E-Class vs Lexus ES
Genesis G80

Genesis G80 vs Mercedes E-Class vs Lexus ES

The Genesis G80 looks to make an impact in the executive saloon class as we pitch it against the Mercedes E-Class and Lexus ES
18 Sep 2021