Existing Fiat 500 range to be rebranded

Fiat confirms its iconic city car will be renamed Classic ahead of all-electric 500 launch

Fiat has confirmed that the existing 500 model will be rebranded Classic as the all-new, all-electric 500 goes on sale in the UK later this year.

Speaking to Auto Express, president of Fiat Olivier Francois has said that 500s with internal combustion engines will wear the Classic tag. “Yes, it will be known as the Classic,” said Francois. “It will be very interesting to see the shift.

“Our hope is to convince as many customers of the combustion engine to go electric, so we will carefully look at who the customers are and our ability to shift traditional 500 lovers to electric.

“We know these are urban customers and that sooner or later they will go electric. We think they are so in love with the brand within a brand that they will have the temptation to go and check out the new electric 500.”

Francois and his team have worked hard to give the new 500 a more traditional feel than some of its electric rivals, so not to scare off potential buyers the first time they experience the car.

“We invested some time and energy in the five first minutes,” he said. “Thinking about the traditional combustion customer and the way they’re going to feel when they get in the new car.

“Some electric cars are a little bit scary as customers are out of their comfort zone – so we wanted the traditional customer to not be out of their comfort zone. So for example, with the one pedal mode, which is so great, but is not the default set up – the default set-up is two pedals. I also wanted the buttons to be in a normal place.”

However, the Fiat badge will not be in the normal place, with Francois confirming that the 500 logo will sit front on centre on all 500s in the future, with Fiat only appearing on the back.

“The 500 family will have 500 in the grille, “What I call the ‘functional family’ will have the Fiat logo in the front and you will see that starting with Tipo – so we will reaffirm the existence of two pillars.”

An all-new Panda range – exclusively revealed by Auto Express – is set to join the recently revamped Tipo in this more functional part of the Fiat family, according to Francois.

The new electric 500 goes on sale in December with prices starting from £19,995 after the Plug-In Car Grant, with first deliveries set for March 2021.

Most Popular

Exclusive: banned 71-reg number plates released
Number plates

Exclusive: banned 71-reg number plates released

Latest DVLA list of banned UK registrations reveals which 71-plates are too rude for the road
21 Sep 2021
£6k Citroen Ami electric city car gets green light for the UK
Citroen Ami UK - front static

£6k Citroen Ami electric city car gets green light for the UK

The Ami is coming to the UK with a price tag of around £6,000, making it one of the cheapest ways to get a new car today
22 Sep 2021
Volvo to ditch leather in all cars by 2030
Volvo interior

Volvo to ditch leather in all cars by 2030

New C40 Recharge will be first Volvo to be offered without the option of leather upholstery
23 Sep 2021