Ford Focus ‘best-selling global vehicle nameplate’

Ford Focus
3 Jan, 2013 2:20pm Tom Phillips

The Ford Focus is set to become the world's best-selling car for 2012

The Ford Focus is set to become the "best-selling global vehicle nameplate" for 2012, based on the latest data projections from automotive data firm Polk.

Using figures to the end of September, Ford has sold 737,856 examples of the Focus globally, with Ford claiming that the car “is on track” to hold on to the number one global sales sport for 2012.

What’s more, Ford is also celebrating selling 2.2-million cars in the US in 2012, the second year in a row that it’s shifted more than two million cars Stateside. The Ford Fiesta is also set to become the best-selling B-segment car in the world for 2012 – selling 560,061 cars to September.

Ford’s success in the US and in emerging Asian markets is at odds with its European division, which has been forced to close its Transit plant in Southampton and Mondeo factory in Genk, Belgium.

However, the firm has claimed that its huge cuts to its European business, plus the arrival of new products like the EcoSport and Edge crossovers, and the all-new Mustang, will return Ford of Europe to profitability by 2015.

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De ja vu!

Ford made similar claims last year until Toyota countered their claim with the sales figures of Corolla that sells in the UK and Europe in the guise of Auris.

I'm not surprised at Fiesta ending the year on top of the pile. Its good looks cover some of its shortcomings.
Dropping sales in Europe must be a heartache for Ford but Europe is a very demanding market. Unlike US and the emerging markets where motorists accept whatever car makers throw at them as long as its cheap. Delays in new Mondeo's arrival won't help the Ford cause either.

Most of the Focus cars are probably brought/owned by Hertz, and are a big part of Hertz 3 million car worldwide fleet of rentall cars. Will end up as a cheap good second hand buy for the rest of us.

Corolla will be No1

Don't agree with your comment about the US market accepting whatever cheap vehicles are thrown at them. The US is actually quite a demanding market, where quality is important, although preferences are a little different to Europe. The US is considered by many car makers to be one of the most important. Lets be honest Ford are not the only ones struggling in Europe - Renault and PSA are in trouble also. The fact is all car makers are experiencing tough times. You can understand why car makers want to pick and choose where they sell particular products and what markets they want to sell in.

One vehicle that keeps Ford Motor Company in big profits is the pick-up truck sales Stateside, but something like that will return 7 MPG around town will never sell well in Europe.

Camry was sold here in Europe it failed, handling was not all that, and fuel consumption was very very poor indeed. I think Europeans are more demanding than Americans.

Land Rover/Range Rover are doing very well in Europe at the moment, sales are up over 30% this year thank you very much.

Disagree I'm afraid. I used to work in the automotive industry, and Americans tend be demanding consumers. Its a fact. They dont tend to accept poor quaility products or service. There is more badge snobbery in Europe, where the premium German brands do well.

If you can't even research your own facts, how do you expect us to believe you? All pickups are rated by the EPA in USA for a minimum of 15 mpg. Almost every car rated below 15 mpg is manufactured by a European company, and typically the full-size luxury vehicles or supercars.

Fact is every US spec model or US model, feels like a lower grade product vs euro counterparts. But, requirements may be different. Still, so poor mpg ratings makes you wonder what the hell are they doing in the US (vs the euro tech cars). Even Jay Leno said it, it is not so damn hard just build better cars!

As for ford as much as I think that it has interesting products in its euro line they may be better off making what the healthiest markets demand and the euro market isn't one of them at the moment.

Sometimes we shud just admit....we were wrong,
! THE FOCUS IS SELLING WELL! Despite all our hate of its styling! Rental or not...IT IS SELLING WELL!

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