New Honda Civic Tourer ad campaign

Honda Civic Tourer 2014
4 Feb, 2014 11:30am Alex Yau

New Honda Civic Tourer ad celebrates spacious interior of new estate car

The Honda Civic Tourer is the main focus of the manufacturer’s latest advertising campaign.

Honda’s latest ‘Inner Beauty’ ad celebrates the spacious interior of the Honda Civic Tourer as several objects fly into its class-leading 624-litre boot.

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With this latest advertising campaign, Honda has followed its blueprint of producing innovative promotions – the previous ‘Hands’ advert has reached 10 million YouTube views and has won several awards, too.

Olivia Dunn, Honda UK’s Head of Marketing, said: “This campaign takes the viewer beyond that first appearance to emphasise the balance between style and performance, and the incredible practicality that the car delivers.”

Wieden+Kennedy and Nexus Productions, the brains behind ‘Hands’, were also behind the ‘Inner Beauty’ ad, and gave the advertisement its quirky and colourful personality.

Scott Dungate, Creative Director at Wieden+Kennedy London, said: “We wanted to create a film that showed the external beauty of the car, but also celebrated the wonder and surprise of what lies on the inside of things.’’

Those feeling lucky can enter Honda’s five-day Twitter competition starting 3 February. @Honda_UK will tweet loops with concealed words from the ad and all you need to do is tweet them back with the hashtag #CivicTourer for your chance to win a camera, £743 of spending money and a holiday for two.

The Honda Civic Tourer is the lightest in its class and is available with a 1.6 i-DTEC engine. It manages 74.3mpg and it emits just 99g/km of CO2. It also has secret storage compartments, concealed door handles and Honda’s unique ‘Magic Seats,’ which vanish when folded.

The Honda Civic Tourer will reach UK showrooms this month and prices for the 1.8 i-VTEC S model start from around £20,265.

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I hope Honda has eliminated the most horendous road noise of the last Civic Estate?
The problem they are terrified to explain their refusal to rectify?

There hasn't been a Civic Estate on sale since the late 90's Aerodeck. Is that the model you are making reference to?

Yes, it is.

Aha - last Honda I had was the previous Aerodeck, a 1986 3-door sportyish car. Nice to drive, though I had to fit Bilsteins before it would go round corners properly.

Yes I remember that model - Accord based with pop- up headlights. An interesting era for Honda, the 80's and 90's with some great cars!

AEX 1337
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