Skip advert
Advertisement

“If the future’s tough for cars, it’s tougher for car shows”

With the popularity of motor shows waning, editor-in-chief Steve Fowler thinks it would be a great shame if they disappeared altogether

Opinion - motor shows

For those of us who love cars, the motor show has been an important part of our lives over the years. And for those of us lucky enough to report on the business we love, they’re even more important.

For us, it’s not just about gazing longingly at the latest models. This industry is about people, and motor shows give us the opportunity to get time with many of the great and the good running the car companies – all in one place.

Advertisement - Article continues below

Frankfurt Motor Show 2019: round-up

The bi-annual Frankfurt Motor Show remains one of the largest on the planet – even if only in terms of footprint. It’s the best part of a mile to walk from BMW’s hall to the Daimler pavilion and worth every step for the stories that unfold on the many stands.

But motor shows are not what they were, and that was clear in Frankfurt. Downsizing has long been an industry buzzword, and it’s now being applied to motor shows. The no-shows in Frankfurt meant halls previously full of new cars were walked past, while stands that once occupied whole halls were a fraction of the size.

One former industry luminary Karl-Thomas Neumann, who used to run Opel, went as far as to call it “a huge fail”. He went on to say, “It’s just a sad shadow of what it used to be,” before predicting there would not be a Frankfurt motor show in 2021.

Vauxhall boss Stephen Norman told me that he devised a formula for parent company PSA to use to decide whether the return on investment meant it was worth attending. So Vauxhall and Opel were present; sister brands Peugeot, Citroen and DS weren’t. Makes sense.

The important thing in the business is to make sure the head rules the heart, and if it were me, I’d be doing exactly what Stephen Norman does. But motor shows are like your favourite high street stores: if you don’t use them, they won’t always be there. We’ve already seen that in the UK, and it would be a great shame if motor shows disappeared from the world altogether.

Would you be sad to see the death of the motor show? Let us know your thoughts below...

Skip advert
Advertisement

Steve Fowler has previously edited Auto Express, Carbuyer, DrivingElectric, What Car?, Autocar and What Hi-Fi? and has been writing about cars for the best part of 30 years. 

Find a car with the experts

Skip advert
Advertisement

Most Popular

Ford Fiesta set to return? Icon could be reborn with a little help from Volkswagen
Ford Fiesta exclusive image

Ford Fiesta set to return? Icon could be reborn with a little help from Volkswagen

The Ford Fiesta could be coming back from the dead, and our exclusive image previews how it might look
News
2 May 2025
New Renault 4 2025 review: as good as the Renault 5 with the bonus of extra space
Renault 4 - front

New Renault 4 2025 review: as good as the Renault 5 with the bonus of extra space

The new Renault 4 takes everything that's good about the Renault 5 and adds extra cabin and boot space
Road tests
2 May 2025
New 2025 Kia PV5 van starts from a tempting £22,645
Kia PV5 Cargo on display at Commercial Vehicle Show - front 3/4

New 2025 Kia PV5 van starts from a tempting £22,645

All-new entry into the van market promises competitive pricing and comes with a range of up to 247 miles
News
30 Apr 2025