Record-breaking private plate to go on Ferrari 250 SWB

DVLA smashes British record as 25 O sells for £518,000, will sit on Ferrari previously owned by Eric Clapton

Ferrari 250 GT Berlinetta

The British record for the sale of a personalised plate has been smashed at the DVLA's 25th anniversary auction.

The '25 O' plate went for more £500,000 and is destined for the Ferrari 250 SWB once owned by music legend Eric Clapton. It beat the previous record of £357,000 paid for '1 D' in March 2009.

Leading Ferrari collector and dealer John Collins was the buyer for the latest record breaker and parted with £518,000. The 'O' series is particularly popular and has raised millions alone down the years. '26 O' was top seller at the previous auction in September but went for a now measly £36,000.

Most expensive cars ever sold at auction

Even more impressive was that John Collins' huge purchase came just three hours after he'd paid a staggering £130,320 for '250 L'. This will sit on a rare 1964 Ferrari 250 GT Lusso.

John said: "I was just determined to own them, it was just a case of how much I was going to have to pay for the privilege. I’m not too sure [what my limit was], it could possibly have been the first £1 million personalised registration."

• Ferrari 250 GTO: most expensive car ever

The record success came in the DVLA's 150th auction which is also in its 25th anniversary year. Plates were first auctioned in 1989 and since then more than £2 billion has been made. This money is diverted back to the central Government.

Jody Davies, DVLA personalised registrations' events manager added: "What a spectacular way to mark our 150th auction during our 25th Anniversary year. While we had high hopes for both registrations, we never dreamt they would be so successful and enable us to make history for the DVLA."

Rude number plates banned by the DVLA

Top 5 sellers from the 25th anniversary auction

125 O£518,000
2250 L£130,320
3CU11 ENS£26,648
4FU11 ERS£23,202
51 HJW£21,048

Most Popular

New 2021 Volkswagen Taigo coupe-SUV breaks cover
Volkswagen Taigo R-Line - front
Volkswagen Taigo

New 2021 Volkswagen Taigo coupe-SUV breaks cover

The new VW Taigo is a sportier, more aggressive looking version of the brand’s T-Cross and is aimed at lifestyle buyers
29 Jul 2021
Land Rover unveils limited-run Defender Trophy Edition
Land Rover unveils limited-run Defender Trophy Edition - front
Land Rover Defender

Land Rover unveils limited-run Defender Trophy Edition

Just 220 examples will be built to honour past Camel Trophy Land Rovers, all of which have been reserved for the North American market
30 Jul 2021
New 2021 Kia EV6 boasts up to 328 miles of range
Kia EV6 - front
Kia EV6

New 2021 Kia EV6 boasts up to 328 miles of range

Kia reveals more specs for its bespoke electric car, with the EV6 offering long range and an 18-minute 80 per cent rapid recharge time
21 Jul 2021