New Ford Escort could come to Europe

The new Ford Escort saloon, set for China, could be sold in Europe, too

Ford Escort Concept revealed

The new Ford Escort, unveiled at the Shanghai Motor Show, could come to Europe.

The mid-size saloon concept caused a sensation in China when it was revealed that it would wear the famous badge.

And although a production version of the car would be aimed firmly at the Chinese market, there is potential for it to be sold elsewhere.

A senior Ford insider told Auto Express: "There's certainly been internal discussions about it [bringing it to Europe].

"I for one would love to see it over here [in Europe]. There is definitely a place in the market for a lower-cost car to sit under the Focus.

"The key would be doing it without being seen to make the Ford brand any less desirable."

And new Ford UK chairman and MD Mark Ovenden confirmed that the new model wasn't intended as a China-only car when he spoke to Auto Express at a ceremony to mark the retiral of outgoing chairman Joe Greenwell.

"It's a car initially for China," he said. "But it could work in other places."

See also

Shanghai Motor Show 2013: Top 10

• Shanghai Motor Show 2013: Ugly cars

However, UK fans of the legendary name are set to be disappointed. When asked where else the Escort could be sold, Ovenden said simply: "Not Britain!"

Britain's traditional resistance to three-box saloons, and the negative publicity which surrounded later versions of the Escort, would make it a hard sell here.

Markets where saloons are more popular, such as in Eastern Europe and possibly even Portugal and Ireland, might be more feasible.

Ovenden explained the cultural reasons that caused the company to consider a new C-segment car for China, where the Focus is already a massive seller.

"People there do not drive the same car as their boss, and many bosses drive Focuses. So there is an opportunity to sell another car underneath it."


Ford Focus review
Ford Focus - front tracking
Ford Focus

Ford Focus review

The Ford Focus is a great-handling family hatchback that matches is rivals on interior quality and cabin space.
23 Jul 2020

Most Popular

New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp
Volkswagen Golf GTI Hatchback

New 2020 Volkswagen Golf GTI Clubsport turns up the wick to 296bhp

The new Volkswagen Golf GTI Clubsport adds more power and gets an aero overhaul
13 Oct 2020
New Land Rover Discovery Sport PHEV 2020 review
Land Rover Discovery Sport

New Land Rover Discovery Sport PHEV 2020 review

The Land Rover Discovery Sport P300e plug-in hybrid promises 135mpg and an all-electric range of 38 miles, but does it deliver?
21 Oct 2020
Car exhaust smoke explained
British Steam Car
Tips & advice

Car exhaust smoke explained

Is your car suffering from a smoky exhaust? Our troubleshooting guide tells you the causes and what you need to do to fix it
22 Oct 2020