Skip advert
Advertisement
Opinion

“The fresh thinking at Ineos is just what the car business needs”

Editor-in-chief Steve Fowler thinks the Ineos Automotive team’s determination will quickly build the brand into a force to be reckoned with

Opinion - Ineos

An all-new car from an all-new car company and not a hint of electrification to be seen – who’d have expected that in 2023? Not many, that’s for sure. 

The greatest success for Ineos, though, is actually launching its first car – and a seriously credible one at that. Building a new company and a new car, through a pandemic and supply challenges, has taken a huge amount of hard work, dedication and determination. My congratulations go to the entire Ineos team for achieving what others (Dyson, for example) haven’t.

You might argue that deep pockets (and Ineos certainly has them) make life a little easier. That’s true to some extent, but then, Ineos CEO Sir Jim Ratcliffe didn’t get where he is today by frittering away cash on some romantic, fanciful scheme. He’s a shrewd bloke.

Advertisement - Article continues below

And one of his shrewdest moves may well have been installing Lynn Calder as CEO of Ineos Automotive. The Ineos Automotive business has its fair share of excellent car-industry veterans, but Calder isn’t one of them. She’s proven herself as CEO elsewhere within the Ineos empire.

I spent a good couple of hours behind the wheel of the new Grenadier with Calder in her native Scotland, and much as she was happy to give her views on the car, the Ineos business and the automotive world, she listened. A lot.

Ineos Grenadier - Hambach 7

In fact, she had almost as many questions as I did, but that is what she describes as one of the most important aspects of her new job – to listen and to question. Fresh thinking is what the automotive business needs, and it will enable Ineos Automotive to make much better cars.

Ineos also has plans for a smaller, pure-electric 4x4. It will have some serious Calder influence in it and be a better all-rounder, but with the spirit of the Grenadier running through it. Ineos Automotive is off and running. I think it will be a serious force to be reckoned with.

Now read our review of the Ineos Grenadier...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Volvo XC90 T8 2024 review: popular plug-in hybrid is better than ever
Volvo XC90 T8 - front

New Volvo XC90 T8 2024 review: popular plug-in hybrid is better than ever

The Volvo XC90 SUV has been updated to keep if fresh against newer competition
Road tests
25 Nov 2024
Kia Sorento review
Kia Sorento Hybrid - front

Kia Sorento review

The Kia Sorento is a top-class family SUV with plenty of kit and space, although it's expensive to buy
In-depth reviews
29 Jul 2024
Ineos Fusilier electric 4x4 pushed back to 2028
Ineos Fusilier - front

Ineos Fusilier electric 4x4 pushed back to 2028

Development of Ineos Automotive’s first electric SUV was paused due to poor EV uptake and industry uncertainties
News
25 Jul 2024
Goodwood Festival of Speed 2024: new cars and highlights
Goodwood Festival of Speed 2024 - MG sculpture

Goodwood Festival of Speed 2024: new cars and highlights

2024’s Goodwood Festival of Speed was a celebration of over 130 years of engine tech, but it also looked well into the future
News
17 Jul 2024

Most Popular

Cheap electric car finance could be on the cards as government aims to boost sales
Omoda E5 - front tracking

Cheap electric car finance could be on the cards as government aims to boost sales

A newspaper column and whispers suggest that government-backed cheap EV loans could be coming to stimulate market
News
2 Dec 2024
New Ford Puma Gen-E arrives to challenge the Hyundai Kona and Jeep Avenger
Ford Puma Gen-E - front studio

New Ford Puma Gen-E arrives to challenge the Hyundai Kona and Jeep Avenger

Despite being based on the petrol car, electric Ford Puma gets bespoke features and a massive boot
News
3 Dec 2024
Nissan Qashqai alternatives: cars you could buy instead of Nissan’s big-selling SUV
Nissan Qashqai alternatives - header image

Nissan Qashqai alternatives: cars you could buy instead of Nissan’s big-selling SUV

Nissan’s Qashqai has been a hit since the first generation launched in 2006, but if it’s not quite your cup of tea, we’ve rounded up the best of the r…
Features
1 Dec 2024