Skip advert
Advertisement

Jaguar Land Rover to open Rockar store

You'll soon be able to buy a Jaguar or Land Rover online or in-store at Westfield Stratford City

JLR Rockar

Jaguar Land Rover is to be become the next major car manufacturer to sell cars using a store without sales staff. In development with Rockar, the system lets buyers choose their car digitally in-store, and comes as part of JLR’s £1billion investment into its existing 201 retailers.

The store itself will open at the Westfield Stratford City shopping centre in London in early October, while the online store will be available for customer use from the 7th of September.

Advertisement - Article continues below

Upon arrival at the store, customers will be greeted by specially trained staff who work on the goal of serving, rather than selling. They are trained to offer advice and will offer customers colour examples and interior samples. Six vehicles will be positioned around the store to look around, but customers are able to complete their purchase at home or right there and then.

Jaguar Land Rover will be hoping to cash in on the success that Hyundai has had with its own store at Bluewater in Kent.

However, the customer need not visit the store at all. The website allows potential buyers to book test drives, specify their car, arrange finance and even trade in an existing model before completing their purchase.

According to Rockar, more than 54 per cent of its buyers were women and the average age buyer being 39. Plus, 60 per cent of customers complete their purchase online later thanks to the ‘no-pressure approach’.

Would you buy a car from a shop without sales staff? Let us know below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Best new cars coming in 2024
Best new cars coming in 2024 - header image
Best cars & vans

Best new cars coming in 2024

There are some big new models from the likes of BMW, Citroen, Dacia, Ford, MINI, Skoda and more on the way in 2024
12 Mar 2024
Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars
Ships at port
News

Jaguar Land Rover pays for more police at UK ports to curb exports of stolen cars

The Range Rover maker spends ‘several hundred thousand pounds’ in effort to thwart stolen car exports from the UK
7 Feb 2024
Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more
JLR interview
News

Exclusive: Jaguar Land Rover boss sets the record straight on thefts, insurance, parts supply, electrification and more

JLR’s UK managing director, Patrick McGillycuddy, talks to us about the issues facing the business and its big future plans…
3 Feb 2024
Jaguar Land Rover CEO hits back over Range Rover theft issues
Range Rover action
News

Jaguar Land Rover CEO hits back over Range Rover theft issues

Insurance companies are “not using the data” according to CEO Adrian Mardell
2 Feb 2024

Most Popular

Road tax set to rise in April: here’s how much more you’ll pay
Road tax documentation
News

Road tax set to rise in April: here’s how much more you’ll pay

Drivers with newer cars will now pay £10 more per year, although the biggest gas guzzlers fare even worse
28 Mar 2024
Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power
Dacia Sandero - front
News

Posh new trim level for Dacia Sandero while the Sandero Stepway gets more power

Both the Sandero and Sandero Stepway ranges have been tweaked, gaining more safety features to meet the latest regulations
26 Mar 2024
Car Deal of the Day: updated Skoda Enyaq at 0% APR and a free home wallbox charger thrown in
Skoda Enyaq iV - front cornering
News

Car Deal of the Day: updated Skoda Enyaq at 0% APR and a free home wallbox charger thrown in

Skoda’s family-friendly EV with 348-mile range is our Car Deal of the Day for 26 March
26 Mar 2024