Mitsubishi to introduce 11 new models by 2020

As part of Mitsubishi's 'Drive for Growth' plan, six all-new models will be introduced over the next three years

Mitsubishi Badge

Mitsubishi has launched a three-year strategic plan called ‘Drive for Growth’, which will see the brand launch six all-new models by 2020 and invest over 600 billion Yen (£4.04 billion). 

As part of the plan, the Japanese marque is targeting a 30 per cent boost in annual sales to 1.3 million vehicles globally. R&D funding has increased by 50 per cent to 133 billion yen (£894 million) to further boost its presence in the EV market. 

• Best hybrid SUVs

Mitsubishi's product expansion will focus on the four-wheel-drive SUV and pick-up ranges. In total 11 models will be launched, at a rate of two per year, while six will be completely new models; the recently introdcued Eclipse Cross is one of them. 

Mitsubishi also plans on expanding into core markets such as USA, China and Southeast Asia. A new assembly plant was recently opened in Indonesia, further boosting Mitsubishi’s presence in the Southeast Asian market. It also expects to double its sales in the Chinese market to 220,000 units by 2019. 

Despite the large investments in product renewal and R&D, Mitsubishi also plans on reducing production costs by 1.3 per cent per year. Further cost optimisation comes courtesy of the Renault-Nissan-Mitsubishi alliance and the shared resources between the three marques.

What would convince you to buy a Mitsubishi over other brands? Let us know what you think below...

Recommended

Mitsubishi withdraws from talks with SsangYong's UK importer
News

Mitsubishi withdraws from talks with SsangYong's UK importer

The negotiations could have resulted in SsangYong's distributor taking control of Mitsubishi’s UK operations – but the latter firm has pulled out of t…
16 Dec 2020
Renault and Nissan suffer heavy losses in 2020
Renault reveal
Renault

Renault and Nissan suffer heavy losses in 2020

Renault posted a loss of almost £6.6 billion for the first half of 2020 – and Nissan’s finances took a £1.12 billion hit
30 Jul 2020

Most Popular

UK’s most stolen cars revealed
Most stolen car
Ford Fiesta

UK’s most stolen cars revealed

DVLA data reveals which cars were most commonly stolen in 2020, with the Ford Fiesta topping the list
26 Jan 2021
Revised Mazda CX-5 crossover launched for 2021
Mazda CX-5 2021
Mazda CX-5

Revised Mazda CX-5 crossover launched for 2021

The updated Mazda CX-5 gets a larger displacement version of the brand’s SkyActiv-G petrol engine and a fresh infotainment system
26 Jan 2021
New MINI facelift revealed with updated look and added tech
MINI 3-door hatch facelift - front
MINI MINI

New MINI facelift revealed with updated look and added tech

The MINI range has been revised for 2021, with the hatch, Convertible and Electric models all getting a range of styling tweaks
26 Jan 2021