Mitsubishi to introduce 11 new models by 2020

As part of Mitsubishi's 'Drive for Growth' plan, six all-new models will be introduced over the next three years

Mitsubishi Badge

Mitsubishi has launched a three-year strategic plan called ‘Drive for Growth’, which will see the brand launch six all-new models by 2020 and invest over 600 billion Yen (£4.04 billion). 

As part of the plan, the Japanese marque is targeting a 30 per cent boost in annual sales to 1.3 million vehicles globally. R&D funding has increased by 50 per cent to 133 billion yen (£894 million) to further boost its presence in the EV market. 

• Best hybrid SUVs

Mitsubishi's product expansion will focus on the four-wheel-drive SUV and pick-up ranges. In total 11 models will be launched, at a rate of two per year, while six will be completely new models; the recently introdcued Eclipse Cross is one of them. 

Mitsubishi also plans on expanding into core markets such as USA, China and Southeast Asia. A new assembly plant was recently opened in Indonesia, further boosting Mitsubishi’s presence in the Southeast Asian market. It also expects to double its sales in the Chinese market to 220,000 units by 2019. 

Despite the large investments in product renewal and R&D, Mitsubishi also plans on reducing production costs by 1.3 per cent per year. Further cost optimisation comes courtesy of the Renault-Nissan-Mitsubishi alliance and the shared resources between the three marques.

What would convince you to buy a Mitsubishi over other brands? Let us know what you think below...

Recommended

Mitsubishi Vision Ralliart Concept unveiled ahead of Tokyo Auto Salon
Mitsubishi Vision Ralliart Concept
Mitsubishi

Mitsubishi Vision Ralliart Concept unveiled ahead of Tokyo Auto Salon

Plan to bring Mitsubishi’s sporty Ralliart name back gathers momentum with one concept and two ‘custom’ cars
11 Jan 2022
Mitsubishi Starion 4WD: unseen pictures of the lost Group B rally car
Mitsubishi Starion 4WD Group B rally car
Mitsubishi

Mitsubishi Starion 4WD: unseen pictures of the lost Group B rally car

Never seen before images of the Mitsubishi Starion 4WD show how the brand’s Group B challenger would have shaped up…
28 May 2021

Most Popular

Best motorhomes 2022: the top 5 picks for all budgets
Chausson motorhome
Tips & advice

Best motorhomes 2022: the top 5 picks for all budgets

In the market for a new motorhome? Here are our top-five recommendations...
18 May 2022
New all-electric Volkswagen Aero B saloon to rival Tesla Model 3
Volkswagen Aero B exclusive image - front
Volkswagen

New all-electric Volkswagen Aero B saloon to rival Tesla Model 3

The new four-door VW Aero B EV could come with up to 435 miles of range and our exclusive images preview how it could look
20 May 2022
New all-electric Alfa Romeo Duetto Spider shapes up
Alfa Romeo Duetto Spider - watermarked front
Alfa Romeo

New all-electric Alfa Romeo Duetto Spider shapes up

Alfa Romeo bosses have confirmed that a new two-seat electric roadster is in the company’s rejuvenation plans and our exclusive images preview how it …
19 May 2022