Skip advert
Advertisement

Mitsubishi to introduce 11 new models by 2020

As part of Mitsubishi's 'Drive for Growth' plan, six all-new models will be introduced over the next three years

Mitsubishi Badge

Mitsubishi has launched a three-year strategic plan called ‘Drive for Growth’, which will see the brand launch six all-new models by 2020 and invest over 600 billion Yen (£4.04 billion). 

As part of the plan, the Japanese marque is targeting a 30 per cent boost in annual sales to 1.3 million vehicles globally. R&D funding has increased by 50 per cent to 133 billion yen (£894 million) to further boost its presence in the EV market. 

Advertisement - Article continues below

• Best hybrid SUVs

Mitsubishi's product expansion will focus on the four-wheel-drive SUV and pick-up ranges. In total 11 models will be launched, at a rate of two per year, while six will be completely new models; the recently introdcued Eclipse Cross is one of them. 

Mitsubishi also plans on expanding into core markets such as USA, China and Southeast Asia. A new assembly plant was recently opened in Indonesia, further boosting Mitsubishi’s presence in the Southeast Asian market. It also expects to double its sales in the Chinese market to 220,000 units by 2019. 

Despite the large investments in product renewal and R&D, Mitsubishi also plans on reducing production costs by 1.3 per cent per year. Further cost optimisation comes courtesy of the Renault-Nissan-Mitsubishi alliance and the shared resources between the three marques.

What would convince you to buy a Mitsubishi over other brands? Let us know what you think below...

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

The last glimmer of hope for Mitsubishi’s UK return has faded, but we’d still like it back
Opinion - Mitsubishi

The last glimmer of hope for Mitsubishi’s UK return has faded, but we’d still like it back

Mitsubishi has confirmed that its recent tie-up with Honda and Nissan won’t result in a UK comeback
Opinion
5 Aug 2024

Most Popular

Ford Escort Mexico gets new lease of life with MST Sports
MST Ford Escort - front 3/4

Ford Escort Mexico gets new lease of life with MST Sports

While not officially Fords, the MST Mk1 and Mk2 Sports should drive as sharply as they look
News
7 Jul 2025
New Volvo XC60 2025 facelift review: big-selling SUV gets a new lease of life
Volvo XC60 facelift - front tracking

New Volvo XC60 2025 facelift review: big-selling SUV gets a new lease of life

This refreshed Swedish SUV focuses on familiar areas of strength to take on BMW and Audi
Road tests
4 Jul 2025
Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month
MG ZS - front cornering

Car Deal of the Day: MG ZS gives a big SUV feel for a miniscule £194 a month

The MG ZS is an easy car to like and live with. It’s our Deal of the Day for 3 July
News
3 Jul 2025