Skip advert
Advertisement

BMW i3 sales ‘impossible to predict’

Changes in legislation and an unproven market mean BMW has no idea how many electric cars it can sell

BMW i3

Sales figures for the BMW i3 electric car - which goes on sale at the end of next year - are “impossible to predict” according to Dr Harald Kruger, member of the board of management for the BMW Group.

“Although there are electric cars already on sale, there is absolutely nothing in the premium segment so far to compare it to. Environmental regulations are changing all the time too, and that could have a massive effect on the numbers,” Kruger revealed.

Advertisement - Article continues below

“All I can tell you is that we are aiming to sell two million cars a year as a group by 2016, and if I had to give a very rough guess I would say e-mobility vehicles will make up four to six per cent of the mix by 2020.”

It’s a similar story when it comes to pricing the i3 and i8. Initial rumours suggested price tags of around £35,000 and £150,000 respectively were likely, but Kruger gave little away: “We have no pricing strategy yet, this comes much later. One thing you can be sure of though is that every model BMW makes has a clear profitability plan. You might be surprised.”

When we asked Kruger why he thinks BMW can succeed in the EV market, when sales of other electric vehicles have been disappointing, he replied: “We think electric vehicles need to be sexy and very emotional. I won’t pass judgment on any rivals, but the i3 Coupe especially has that, and that’s why we’ll succeed.

“It’s also a strategic long-term move – when the market turns you need to have the right product on the market at the right time.”

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

New Lucid Gravity electric SUV lands on earth
Lucid Gravity - front
News

New Lucid Gravity electric SUV lands on earth

The all-electric Lucid Gravity SUV has been unveiled at the LA Auto Show, with over 400 miles of range and ultra-fast charging
16 Nov 2023
Nissan Leaf vs BMW i3: used electric cars go head-to-head
BMW i3 and Nissan Leaf - front static
Car group tests

Nissan Leaf vs BMW i3: used electric cars go head-to-head

Used electric cars have never been more affordable, so is it time to make the switch?
28 Oct 2023

Most Popular

New Kia EV3 is a £30k electric car with a 372-mile range
Kia EV3 - front
News

New Kia EV3 is a £30k electric car with a 372-mile range

Kia expands its electric line up with the EV3 – taking plenty of inspiration from the flagship EV9
23 May 2024
Citroen C3 review
Citroen e-C3 - front
In-depth reviews

Citroen C3 review

A clever rethink of the small, affordable car theme, the C3 and its all-electric e-C3 twin have the potential to really shake up the market
22 May 2024
Renault Scenic review
Renault Scenic UK - front
In-depth reviews

Renault Scenic review

The Renault Scenic takes a pragmatic and polished approach to zero-emissions motoring
21 May 2024