Advertisement

FCA launches Reloaded by Creators heritage restoration service

Classic Fiats, Lancias and Alfa Romeos to be sourced, completely restored to factory standard, then sold to collectors

Fiat Chrysler is the latest manufacturer to dip into its heritage by announcing an intensive, curated restoration programme for some of its brands’ most iconic vehicles, the first five of which are now on sale and on show at the Retromobile classic car exposition in Paris.

Called ‘Reloaded by Creators’, the new sales service is aimed at collectors of classic Fiat, Lancia, Alfa Romeo and Abarth models, though it’s slightly different to some of the reborn heritage car programmes run by the likes of Aston Martin and Jaguar Land Rover Classic. 

Advertisement - Article continues below

The amazing classic cars of Cuba

While those British brands have caught the headlines recently by creating brand new versions of historic models using continued serial numbers, FCA intends for Reloaded by Creators to be a restoration programme only.

The department will sell a limited number of classic cars at a time, carefully selecting and purchasing each model before restoring them completely to original, factory fresh specification.

The restored vehicles will be guaranteed with a certificate of authenticity, and the funds raised from sales will be used to finance the sourcing of new models for FCA’s historic collection.

The five cars on display at Retromobile include two Alfa Romeos – a 1991 Spider and a 1989 SV. Two restored Lancias are present too in the form of a 1973 Fulvia Coupe Montecarlo and a 1959 Appia Coupe. A Pininfarina made 1981 Fiat 124 Sport Spider ‘Spidereuropa’ forms the final piece of this first Reloaded by Creators collection. 

Now read about the top ten Lancias of all time, as ranked by Auto Express.

Advertisement
Advertisement

Most Popular

SEAT Leon vs Volkswagen Golf vs Ford Focus
Family hatchbacks

SEAT Leon vs Volkswagen Golf vs Ford Focus

The Ford Focus, Volkswagen Golf and SEAT Leon are all long established hatchbacks - we find out which is best among the latest crop
11 Jul 2020
New Skoda Octavia vRS 2020 ride review
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS 2020 ride review

We get our first taste of 242bhp Skoda Octavia vRS with Skoda tech development boss Christian Strube in the driver’s seat
10 Jul 2020
Suzuki Jimny axed from Europe over emissions regulations
Suzuki Jimny - off road
Suzuki Jimny

Suzuki Jimny axed from Europe over emissions regulations

Tightening emissions rules mean the Suzuki Jimny will be pulled from the European market in the coming months
8 Jul 2020