Jaguar Land Rover launches Carpe subscription car service from £910 a month

JLR has launched an all-inclusive 12-month car subscription service called Carpe and aimed exclusively at high mileage drivers

jlr Carpe car service

Jaguar Land Rover has today launched a brand-new, all-inclusive car subscription service targeted specifically at high-mileage drivers. The service, called Carpe, offers a selection of brand-new Jaguar Land Rover models from £910 per month with no deposit.

Carpe allows subscribers a new car every year, with no restrictive mileage cap. All servicing, maintenance, insurance and roadside assistance costs are included up front, in what JLR calls an “unlimited motoring package”.

Guide to car sharing, car clubs and ride sharing

The service has been brought to market by InMotion, JLR’s venture capital arm, which specialises in high-growth start-up companies in the mobility, transport, travel and digital lifestyle sector.

InMotion Ventures managing director Sebastian Peck said: “We know there is appetite for unlimited motoring packages and demand is growing rapidly for subscription services that better meet individual needs.

“For people who love driving premium vehicles but are tired of inflexible contracts, a subscription to Carpe is the solution,” he said. “We aim to give our customers as much flexibility, freedom and choice as we can.”

Prices start from £910 per month (excluding VAT) for a Jaguar E-Pace, and run to £2,200 for a Range Rover Sport HSE. Other models on the scheme include the Range Rover Evoque (from £980), the Land Rover Discovery Sport (£1,130) and Jaguar F-Pace (£1,325). The flagship Range Rover isn’t on the list, although the Velar (from £1,255) is.

While all prices quoted are for buyers subscribing without a deposit, putting money down up-front will lower your monthly payments. A £3,000 deposit on the cheapest E-Pace, for example, will reduce the repayments to £660 plus VAT.

The fully comprehensive insurance is provided by Allianz, and all serving and maintenance is carried out at approved Jaguar Land Rover centres. The Carpe subscription service is available now.

Would you consider a car subscription service? Let us know in the comments…

Most Popular

Energy firms want the right to switch off electric cars charging at home
Electric cars

Energy firms want the right to switch off electric cars charging at home

New powers being sought to allow energy providers to turn off high-drain devices to manage electricity network
18 Sep 2020
How green are electric cars? Polestar data shows ICE trailing EV
News

How green are electric cars? Polestar data shows ICE trailing EV

Electric car maker reveals whole-life CO2 emissions of the Polestar 2 are better than a petrol XC40 - but EV is only 14% cleaner with global energy mi…
17 Sep 2020
New 2020 Skoda Octavia engine line-up expands again
Skoda Octavia

New 2020 Skoda Octavia engine line-up expands again

New 1.0-litre mild-hybrid petrol engine to the lower end of the Skoda Octavia’s line-up, which has a starting price of £23,005
17 Sep 2020