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Reimagining the electric Volkswagen

Volkswagen’s electric future is already mapped out. But how could an electric VW look? We met a group of car design students to find out.

Planning is everything in the automotive world. Far removed from the glamour of the showroom floor or motor show stand, teams of engineers and designers continuously execute carefully crafted product plans stretching years into the future, ensuring each new model is completed with precision. So they need an intimate knowledge of spreadsheets.

However, revolutions can’t happen if the brains behind them are not allowed to dream. The freedom to be creative leads to fresh ideas, new directions for research and, ultimately, progress – something from which we can all benefit. Volkswagen’s direction is already well known; the forthcoming I.D range marks a huge step towards an electric future, and covers all the important bases: hatchback, SUV, crossover and coupe. But what could an electric Volkswagen 10 years from now look like?

That’s exactly the question we asked 15 students in their second year of a Masters in Automotive Design at the University of Coventry, one of only two universities in the country offering such a course. The brief was just that: create an electric Volkswagen for 2030, suitable for use in the city and on the motorway and capable of carrying five people. The timescale was tight, too; the students had just over seven days from receiving the brief to display their designs.

Changing the future

Aamer Mahmud is a Senior Lecturer and Course Director for Automotive Design at Coventry, and explained that the skills required for designers are changing in line with the industry. “They need to be in a studio, they need to explain what the design is,” he said. “They need to develop the story behind the design, they need to lead the company’s portfolio.

“In any project, it’s about who you're designing for, what that market is. What might be the future technologies, and what might be the design language in the future? One of the things that we teach is future scenarios, scenario planning. Because the most difficult thing designing for the future is, you don't know what the world will be like in that timeframe.”

Even allowing for the tight timeframe and the broad brief, the results that the students presented were remarkably innovative, diverse and forward-thinking. There were crossovers, hatchbacks, four-door coupes, cars with no doors at all and some that simply couldn’t fit into any existing template.

Each one had a clear ethos and a direction, and it wasn’t difficult to envisage each one taking centre stage at a global motor show, rendered for real in metal with the flashlights of the world’s press firing off in unison.

The fresh ideas on display showed not only originality of thought, but also a higher understanding of the relationships between design, materials, technology and their future progression. Eimear Hyland’s design balanced city and motorway use – and the differing layouts each application required – with some clever future tech. “The idea behind my design is that you have a 4D-printed frame underneath and that allows the wheelbase to extend and widen for whenever you are travelling on the motorway, so that you can then have that increased stability,” she said. “But then of course, whenever you are in the city and you want the shorter rim base, the frame will contract around the central pod.”

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Xuanfu Song created a crossover utility vehicle that took influences from the current Volkswagen Tiguan, but incorporated the classic strong C-pillar graphic of the Golf and used telematics and autonomous tech to remove any issues with visibility. Qinqyi Meng was just one of the students who decided to tear up the traditional car templates altogether and create something unique, and explained: “There are endless possibilities, but actually the electric car and the hub motor gave the package a lot of freedom and let us designers do whatever we want. I just believe in less is more, something simple. The design is also simple, but it looks elegant. That's what I believe in.”

The current I.D concepts were a big influence in many of the students’ designs; Georgi Videnov created his own take on the Touran to join the I.D family, while Yi Qu took inspiration from the I.D R Pikes Peak racer and the complete change in sound characteristics of an electric car from a conventional combustion-engined vehicle to link the design together. Manesh Nagarkar’s design took the freedom of the I.D Open Space concept to create a lounge feel with a flexible seating arrangement depending on the number of occupants.

What was crystal clear from looking at all the presentations was that the language of global car design not only has a very bright future, but that the electrification of the car also has benefits and possibilities that have yet to be even thought of, let alone realised.

The students brought with them a fresh perspective that tapped into the opportunity to throw away the design rulebook that has in effect been applied to every single car made in the past 50 years. With no end-on gearbox, no combustion engine, no driveshafts, no clutch, no petrol tank and no need for any of the hardware to be position in any particular place, these creative minds have the freedom to embark on an automotive revolution.

Volkswagen, and its designers present and future, are embracing it.

For more information on the Volkswagen e-Golf, visit

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