Advertisement

‘Why should we be excited about Lotus? One word: Geely’

With an electric hypercar and a 911 rival on the way, Steve Fowler thinks the future of Lotus looks bright under Geely’s leadership

Opinion - Lotus

Lotus has always had a special place in my heart – as it has for many car fans. A 1990 Lotus Elan SE once sat on my driveway – and still sits on my wall – and I’ve hankered after another Elan ever since (although prices seem to be rising fast).

Advertisement - Article continues below

It’s fair to say that Lotus has built some of the finest-handling cars we’ve ever driven – and it still does. But it’s a brand that has never fulfilled its true promise and never had the investment that, I’ve always felt, could propel it to real and sustained superstar levels.

New Lotus sports car to arrive in 2020

So why am I so excited about Lotus now and how can you be convinced that this isn’t just another dose of dewy-eyed romanticism? One word: Geely.

The Chinese giant now owns 51 per cent of the British company – the biggest bonus of its buy-in to Proton, Lotus’s previous owner and the last in a line of potential great saviours. Just to remind you, Geely also owns Volvo – and it’s done a pretty good job there – as well as up-and-coming Lynk & Co and Polestar, plus LEVC, which makes the all-electric London taxi and is about to launch into the growing commercial vehicle sector. Oh, and Geely has just announced a new, global electric car brand: Geometry.

Geely is busy doing two things with Lotus. Most importantly, it’s investing in the right management team to come up with a sustainable plan and implement it. Then it’s providing these people with the cash to do it – just as it has done, so successfully, with Volvo.

The company is now led by Phil Popham, formerly boss of Land Rover, who also did a fine job transforming luxury yacht business Sunseeker. Now he’s got to transform Lotus into a proper luxury sports car maker. It starts with news of a multi-million-pound all-electric hypercar, but it’s the whispers of a hybrid 911 rival next year that are most exciting. Let’s hope this is the beginning of a Lotus story we’ve wanted to tell for years.

Are you excited about the future of Lotus? Let us know your thoughts below...

Advertisement
Advertisement

Recommended

'Sorry Jeep, but Kia now makes the best all-American SUV'
Kia

'Sorry Jeep, but Kia now makes the best all-American SUV'

With Kia winning the World Car of the Year 2020 award with the American-built Telluride, Mike Rutherford believes Kia has beaten Jeep at their own gam…
18 Apr 2020
'Costs may drop, but buyers’ expectations don’t'
News

'Costs may drop, but buyers’ expectations don’t'

Just because premium brands can offer cheap finance deals, it doesn't mean that they can fob buyers off with poor customer service, says Deputy editor…
15 Apr 2020
“UK motor industry – your country and its people need you”
News

“UK motor industry – your country and its people need you”

Mike Rutherford thinks the motor industry can still do more to help provide life-saving medical kit
12 Apr 2020
‘What better than a thumbs-up from an existing owner?’
News

‘What better than a thumbs-up from an existing owner?’

Editor-in-chief Steve Fowler gives his view on our 2020 Driver Power survey, and is especially pleased by Kia's success
8 Apr 2020

Most Popular

New Skoda Octavia vRS 2020 ride review
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS 2020 ride review

We get our first taste of 242bhp Skoda Octavia vRS with Skoda tech development boss Christian Strube in the driver’s seat
10 Jul 2020
New Kia e-Niro 2020 review
Kia e-Niro SUV

New Kia e-Niro 2020 review

All-electric Kia e-Niro mid-sized SUV 
benefits from same updates as hybrid Niro versions
9 Jul 2020
New Cupra el-Born electric hot hatch offers 310-mile range
Cupra el-Born

New Cupra el-Born electric hot hatch offers 310-mile range

The sporty Cupra el-Born is the Spanish brand’s first all-electric vehicle – and it has a maximum claimed range of 310 miles
8 Jul 2020