Advertisement

Ten reasons why Apple will be worrying car makers to the core

Amidst rumours of Apple producing its own car, Steve Fowler lists ten reasons why the tech giant should be taken seriously

Opinion Apple

Rumours have been rife over the past week that Apple will be going head-to-head with the automotive giants by producing its own car. 

Is there an Apple car on the way? 

Apparently project Titan is underway at Apple’s HQ, with hundreds working on an electric car programme. But will it see the light of day?

Here’s why we think Apple should be taken seriously:

1. Apple is cash rich, with a reported $180billion (yes, billion) to spend – more than enough to fund a complete all-new car company.

2. Many of its senior team have car industry experience, from senior vice-president Eddy Cue, who’s also on the board of Ferrari, to Marc Newson, who designed the 1999 Ford 021C concept car.

3. It’s been learning lots about the car business through working with car makers on CarPlay.

4. If there’s one company Apple wants to beat, it’s Google – car makers are small fry in comparison.

5. It already has a network of retailers around the world who could sell an Apple car.

Advertisement
Advertisement - Article continues below
Advertisement - Article continues below

6. Recruiting talented engineers is already a big problem for the car business – the likes of Apple is far more appealing to young software engineers.

7. Cars being increasingly software-based plays directly into Apple’s hands.

8. According to the Wall Street Journal, Apple is already talking to potential manufacturers.

9. Tesla. Okay, so it’s losing money, but it’s making waves. And I refer you to point one.

10. Apple is the most valuable company on the planet, recognised and admired the world over with millions of existing customers – not a bad starting point for a new car company.

So, will it happen? It’ll be a massive task for Apple, but car companies are at their most innovative when challenged – and that could benefit us all.

Do you think Apple could be a serious contender in the new car market? Let us know in the comments below...

Advertisement
Advertisement

Recommended

Visit/news/351950/global-temporary-shutdown-car-factories-could-actually-benefit-manufacturers-and
News

'The temporary shutdown of car factories could benefit manufacturers and customers'

With car factories around the world closing temporarily, it may give manufacturers the chance to clear out the current backlog of unsold new cars, say…
28 Mar 2020
Visit/news/351936/jlrs-very-british-approach-keep-calm-and-carry
News

‘JLR’s very British approach: keep calm and carry on’

Editor-in-chief Steve Fowler praises Jaguar Land Rover on both its ability to handle a crisis
26 Mar 2020
Visit/opinion/351904/car-exhibitions-are-going-through-most-dramatic-period-change-generation
News

'Car exhibitions are going through the most dramatic period of change in a generation'

With the changing car market, the government's petrol & diesel ban plus the unprecedented Coronavirus, the car exhibition industry is going through a …
22 Mar 2020
Visit/news/351892/well-always-be-here-bring-you-best-car-news
News

'We’ll always be here to bring you the best in car news'

In this extraordinary period of unprecedented action, fear not as Auto Express will always be here to deliver you the very best in car news
19 Mar 2020

Most Popular

Visit/modern-classics/351953/most-wanted-cars-2020-poll
News

Most Wanted Cars 2020: poll

Decide which classic car you would most want to see brought back from the dead by an all new model
27 Mar 2020
Visit/features/351947/30-brilliant-boredom-beaters-car-fans
Features

30 brilliant boredom beaters for car fans

Stay at home, stay safe and enjoy some pure automotive escapism in the form of the very best content from Dennis Publishing’s leading car brands.
27 Mar 2020
Visit/porsche/taycan/351946/new-porsche-taycan-2020-review
Porsche Taycan

New Porsche Taycan 2020 review

Electric Porsche Taycan sports car delivers the goods as we try out in the UK for first time
27 Mar 2020