Skip advert
Advertisement

All-electric Borgward Isabella concept swoops into Frankfurt

Smooth 2+2 all-electric concept is Borgward's grand reveal at this year's Frankfurt Motor Show

Re-born brand Borgward has revealed a new all-electric concept car at the Frankfurt Motor Show, which acts as an eye-catching design study for the Chinese backed German brand. 

The Isabella concept is a low, four-door coupe – quite a departure for a brand that has primarily focused on SUVs since its resurrection in 2008. The Isabella name itself is a nod to Borgward in its previous incarnation, brought back to life from the firm’s coupe from the 1950s.

Advertisement - Article continues below

Frankfurt Motor Show 2017: all the latest news

A steeply rising shoulderline is mated to a dipping C-pillar acting as an aerodynamic buttress. The doors slide in opposite directions to access the cabin, while it also boasts eye-catching LED headlights with Z-shaped lighting signatures. Inside, the cabin features four individual seats, plus a dashboard dominated by a large triangular infotainment screen.

Borgward has not revealed any powertrain specifics, but envisions an all-electric powertrain for the Isabella design study. 

With the 2015 debut of the BX7, Borgward spelt out an ambitious growth plan. The firm is targeting 800,000 sales globally by 2020, though any sports car won’t play a major role in the firm’s growth plan – Crossovers and SUVs are how the firm plans to grow.

A smaller BX5 SUV is also on sale in China, and an entry level BX3 has been spied testing by Chinese auto media. These models are a far cry from the large, European saloons and coupes produced by the marque before its 1961 bankruptcy, so a smooth coupe concept will likely use the firm’s traditional image as inspiration.

Will Borgward come back with a bang in Europe? Tell us your thoughts in the comments.

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Most Popular

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power
Peugeot E-208 GTi - reveal front

New Peugeot 208 GTi: electric hot hatch gets stunning looks and plenty of power

Hot Peugeot E-208 gets racier styling, 276bhp and does 0-62mph in just 5.7 seconds
News
13 Jun 2025
New BYD Dolphin Surf Comfort review: the best BYD yet
BYD Dolphin Surf Comfort - front

New BYD Dolphin Surf Comfort review: the best BYD yet

The new BYD Dolphin Surf Comfort is arguably the Chinese brand's most convincing model in its range
Road tests
11 Jun 2025
New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai
Renault Symbioz hybrid - front angled

New entry-level Renault Symbioz is £3k cheaper than a Nissan Qashqai

The Renault Captur has also been fitted the new full-hybrid powertrain, which gets a bigger battery for more pure-electric driving
News
12 Jun 2025