Nissan stays “fully committed” to Europe despite of rumours of market scale-back

Suggestions that company could look to consolidate business in larger, more profitable regions denied in company statement

A new report published by Reuters suggests that Nissan could look to back away from the European market to focus more on its business in Japan, China and the United States.

The firm is expected to announce a new strategy dubbed “operational performance plan” later this month, which could see the brand refresh its line-ups and pricing structure, potentially pushing the company further upmarket.

Nissan invests £400m in Sunderland plant

The plan is rumoured to include details on a range of new or redesigned vehicles, specifically for the Japanese and Chinese markets. Nissan also hopes to shake its US perception as a budget brand with the next-generation X-Trail and forthcoming Ariya EV – both of which will come to the UK.

Reuters also reported that Nissan will “cut competition” and “increase cooperation” between its alliance partners, Renault and Mitsubishi, potentially taking advantage of the latter brand’s plug-in hybrid technology in its upcoming models. 

Any bid to increase market presence and profitability in the US, Japan and China wouldn’t completely remove the company from the European market, claims Reuters. The second-generation Qashqai and Juke are both selling well, especially in the UK. The larger SUV has sold around 350,000 units since its 2013 launch, with the crossover shifting almost 7,000 units since its introduction in late 2019.

In a statement, a Nissan UK spokesperson said: “Nissan remains fully committed to strengthening our product lineup in Europe as part of our ongoing efforts to make the business more competitive. The new Juke, which was launched last November, is the first step in the renewal of our passenger vehicle lineup.

“Work has already begun to ready our plant in Sunderland, UK, to begin production of the next generation Qashqai crossover. And we’re pushing to further electrify our lineup, with new product entries on the way.”

Nissan has invested a considerable amount of money in its UK production facility. In March, before the government lockdown, Nissan fronted £400 million for upgrades to its Sunderland plant – including a £52 million for an extra-large metal press, which will stamp the panelling for the next-generation Qashqai when it enters production later this year.

Hungry for more Nissan content? Have a read of our long-term test review of the latest Nissan Juke here

Recommended

Electric cars in the UK: are we ready for the EV revolution?
Electric cars in the UK: are we ready for the EV revolution?
Features

Electric cars in the UK: are we ready for the EV revolution?

We take an in-depth look at how the UK is getting ready for the switch to electric
14 May 2021
'Judging by 2020's stats, demand for EVs is growing'
Opinion - electric cars
Opinion

'Judging by 2020's stats, demand for EVs is growing'

Steve Fowler finds some positive all-electric figures from a year of sales doom and gloom
13 Jan 2021
‘Your car may not be the most efficient tool for your new, lower-mileage life’
Opinion

‘Your car may not be the most efficient tool for your new, lower-mileage life’

Mike Rutherford thinks now is the perfect time to re-evaluate your modes of transport
20 Dec 2020
Pester power from kids pushes parents towards electric cars
News

Pester power from kids pushes parents towards electric cars

More than half of UK children want their parents to make the switch to an electrified car
27 Oct 2020

Most Popular

Driving test update to preserve the manual gearbox
Dacia Duster gear lever
News

Driving test update to preserve the manual gearbox

With more drivers learning in autos and electric cars, the DVSA is looking to update the driving test so people can still drive manuals in future
16 Jun 2021
New Volkswagen ID.4 GTX 2021 review
Volkswagen ID.4 GTX
Volkswagen ID.4 SUV

New Volkswagen ID.4 GTX 2021 review

VW ID.4 EV gets another electric motor and four-wheel drive in hot GTX form
21 Jun 2021
New Mercedes C-Class 2021 review
Mercedes C-Class - front
Mercedes C-Class

New Mercedes C-Class 2021 review

The new Mercedes C-Class compact exec gets S-Class-inspired tech and new suspension to challenge the BMW 3 Series
21 Jun 2021
New Volkswagen Caddy California 2021 review
Volkswagen Caddy California MPV - front
Volkswagen Caddy

New Volkswagen Caddy California 2021 review

It’s a family hauler and weekend camper all rolled into one, but is the Volkswagen Caddy California any good?
21 Jun 2021
New 2021 Peugeot 308 SW estate arrives with more space
Peugeot 308 SW - front
News

New 2021 Peugeot 308 SW estate arrives with more space

The Peugeot 308 SW joins the hatchback in the range and arrives with two plug-in hybrid options
22 Jun 2021
New Dacia Duster facelift launched with fresh styling and more tech
Dacia Duster facelift - front
Dacia Duster

New Dacia Duster facelift launched with fresh styling and more tech

The budget-conscious Dacia Duster has been updated for 2021 with some subtle design tweaks and a new eight-inch infotainment screen
22 Jun 2021
‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’
opinion: charging
Opinion

‘The 2030 combustion engine ban is just around the corner – and we’re running out of time’

Andy Palmer sees electric car uptake revving-up in the UK but says targeted investment is needed to prevent a stall…
22 Jun 2021
UN report highlights ethical problems with electric cars
Electric car charging
News

UN report highlights ethical problems with electric cars

Analysis reveals lithium refining takes 65 per cent of Chilean region’s water, while 40,000 child miners dig for cobalt in DRC
14 Jun 2021
Fiat 500 vs MINI Electric vs Honda e
Fiat 500 vs Honda e vs MINI Electric
Car group tests

Fiat 500 vs MINI Electric vs Honda e

The new Fiat 500, MINI Electric and Honda e are three retro-inspired electric superminis - but which is best?
19 Jun 2021
New Audi Q4 e-tron 2021 review
Audi Q4 e-tron 2021  front
Audi Q4 e-tron

New Audi Q4 e-tron 2021 review

We get involved with the new all-electric Audi Q4 e-tron SUV on UK roads for the first time
17 Jun 2021
New Skoda Enyaq iV 2021 review
Skoda Enyaq iV 80 Sportline - front
Skoda Enyaq

New Skoda Enyaq iV 2021 review

The new Skoda Enyaq iV is the Czech firm’s first bespoke electric car and we've tested the full range on UK roads
10 Jun 2021
New Nissan Qashqai 2021 review
Nissan Qashqai 2021
Nissan Qashqai

New Nissan Qashqai 2021 review

We get behind the wheel of the larger, more comfortable and higher-tech Nissan Qashqai SUV in the UK
16 Jun 2021
Ineos Grenadier prototype 2022 review
Ineos Grenadier prototype
Ineos Grenadier 4x4

Ineos Grenadier prototype 2022 review

Can the Ineos Grenadier really fill the mud-splattered void left by the old Land Rover Defender? We take a first drive in a prototype to find out...
15 Jun 2021
New 2021 Volvo XC40 Recharge EV on sale priced from £49,950
Volvo XC40 P8 Recharge - front
Volvo XC40

New 2021 Volvo XC40 Recharge EV on sale priced from £49,950

Volvo has revised the electric XC40’s pricing and trim-level structure, with a simplified three-tier system
22 Jun 2021