Skip advert
Advertisement

Ford will focus on EcoBoost tech thanks to falling diesel sales

Ford will focus on developing the EcoBoost petrol engine range, as well as improving hybrid tech

While other manufacturers are turning their attention to hybrid technology, Ford has announced its focus over the next 10 years will be on improving its EcoBoost technology.

“This year we’ll be selling well over 1 million EcoBoost engines globally,” said Joe Bakaj, Vice President of Product Development at Ford. “We sold more EcoBoost engines than we did diesel engines globally last year, which was a big milestone for us.”

Advertisement - Article continues below

In 2013, sales of diesel engines fell behind petrol engines for the first time with a 45.8 per cent share across Europe. Last year that figure decreased further to 44.9 per cent.

Ford Focus 1.0 EcoBoost review

“There is still a lot of development potential left when it comes to efficiency for both EcoBoost. We’re a long way from seeing the end of the line on conventional technology, we are going to see for the next 10 years continued development on traditional petrol and diesel,” Bakaj continued.

As well as plans to further develop EcoBoost technology, Bakaj also revealed plans to expand hybrid technology across Europe. In North America, Ford has a strong foothold in the hybrid market, second best only to Toyota, with this domination planned to spread across Europe in the future.

“We’re in the phase now where we are bringing electrified technology out globally and that is one of the advantages of One Ford globally strategy,” said Bakaj. “When we develop hybrid and electric technology now we design it to sell it all around the world. That wasn’t true 10 years ago.”

Are you planning to buy a petrol or hybrid car next? Let us know why in the comments below...

Skip advert
Advertisement

Find a car with the experts

Skip advert
Advertisement

Recommended

What cars qualify for the electric car grant? Full list with our best (and worst) picks
Electric car charging mega test - Renault 5 front angled

What cars qualify for the electric car grant? Full list with our best (and worst) picks

Almost 40 electric cars are now eligible for a Government-funded discount. Which should you go for from the ever-growing list?
News
5 Sep 2025
New electric Ford pick-up to cost an astonishing £22k
Ford Ranger - front cornering

New electric Ford pick-up to cost an astonishing £22k

Looking for its new Model T moment, Ford USA announces new affordable EV platform, starting with new pick-up truck
News
11 Aug 2025
Best electric car deals: today's top discounts and incentives on new EVs
Best electric car deals - header image

Best electric car deals: today's top discounts and incentives on new EVs

Making the switch to an EV? These car brands have an offer (or two) for you
Best cars & vans
5 Aug 2025
Electric Ford Bronco New Energy unveiled with China-only sales plan
Electric Ford Bronco - front tracking

Electric Ford Bronco New Energy unveiled with China-only sales plan

Ford has revealed a new China-only Bronco SUV with an electric powertrain, and we’re a bit miffed it’s not coming here…
News
17 Jul 2025

Most Popular

New ‘baby’ Range Rover electric SUV: design, technology and full details
Range Rover Velar EV - front (watermarked)

New ‘baby’ Range Rover electric SUV: design, technology and full details

JLR is getting ready to unveil a mid-size electric Range Rover to end its four-year new model drought, and our exclusive images preview how it could l…
News
10 Sep 2025
New Honda Civic facelift 2025 review: subtle tweaks boost its appeal
Honda Civic facelift - front

New Honda Civic facelift 2025 review: subtle tweaks boost its appeal

The Honda Civic was already a great car, but updates for 2025 have elevated it even higher
Road tests
11 Sep 2025
New Volkswagen Golf GTI Clubsport 2025 review: an incredibly capable hot hatch but there's a catch
Volkswagen Golf GTI Clubsport - front tracking

New Volkswagen Golf GTI Clubsport 2025 review: an incredibly capable hot hatch but there's a catch

The hottest front-wheel-drive Golf has sharpened up its act in Mk8.5 form, but it's not as fun as we'd like it to be
Road tests
11 Sep 2025