The world's best test drive? Infiniti gives winner F1 seat

Infiniti has taken a dealer test drive competition winner to Abu Dhabi to drive a Formula 1 car

New car dealers are often giving away gifts to potential buyers who test drive their models, but Infiniti has taken it a bit further. 25 lucky punters took part in a driving competition for the ultimate prize: a seat in an F1 car in Abu Dhabi.

Potential buyers from across the UK who test drove an Infiniti at one of the firm's main dealers were entered into a full-day event, held at Rockingham Motor Speedway in Northamptonshire. They were assessed by an expert driving tuition team which included former Toro Rosso F1 driver and 2014 WEC champion Sebastian Buemi.

A fast fleet of Infiniti Q50s were used on the day, but competitors weren't timed lap by lap. Instead, the examiners assessed them for overall driving style and their ability to . Buemi claimed they were looking for "the right attitude, someone who is able to learn effectively" and general skills including braking, steering, managing weight transfer and "nailing consistent laps time after time". 

The overall day winner was Carl Lawrence, a fleet manager from Surrey who's been "obsessed with Formula 1" since his teens. He described the feeling of winning as "absolutely overwhelming". He joined two other winners from Russia and the Middle East at the Dubai Autodrome.

On the day, Carl learned the racing line of the track in an Infiniti Q50 before heading out in a junior single-seater racer with instruction from current F1 driver Danil Kvyat. Once up to speed, he was thrust into a race-spec Formula 1 car for the icing on the cake.

After the experience, Carl said “The immense noise, power and speed of these cars is so intense it is beyond words, how they race for nearly two hours and then step out for interviews immediately afterwards is just unbelievable".

As a final treat, Carl was also taken for an all-expenses-paid weekend at the Abu Dhabi Grand Prix. He continues "My only problem is that when I tell anyone back home what I have been up to this week, nobody will ever believe me".

Most Popular

New 2021 BMW M3 launched with huge grille and 503bhp
BMW 3 Series M3 Coupe

New 2021 BMW M3 launched with huge grille and 503bhp

The new sixth-generation BMW M3 Competition saloon gets a 503bhp straight-six engine and four-wheel-drive
22 Sep 2020
New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range
Volkswagen ID.4

New 2020 Volkswagen ID.4 electric SUV revealed with up to 323 miles of range

The new Tiguan-sized Volkswagen ID.4 electric SUV becomes VW’s second ID. model, rivalling the Tesla Model Y
23 Sep 2020
New Range Rover Velar PHEV launched with 33-mile electric range
Land Rover Range Rover Velar

New Range Rover Velar PHEV launched with 33-mile electric range

Land Rover has given the Range Rover Velar an update, with a new plug-in hybrid powertrain and an improved infotainment system
23 Sep 2020