New Jaguar Land Rover factory in Slovakia likely to build new Defender

JLR unveils plans for new Slovakian factory for 2018 to help it towards one million cars a year

Land Rover DC100

Jaguar Land Rover has today revealed plans to open a brand-new production facility in Slovakia, with the aim of doubling worldwide sales before the end of the decade and eventually hitting the one million cars per year mark.

Auto Express understands that the next-generation aluminium Land Rover Defender is likely to be the first car built there, with future Jaguar Land Rover models pencilled in for the new factory at a later date.

• Best SUVs to buy now

The additional production capacity would allow JLR to build an extra 300,000 cars per year. This will supplement volume coming out of the UK, while also adding to cars produced by Jaguar Land Rover’s Austrian, Brazilian and Chinese facilities. An industry insider told us the new factory in Nitra, west Slovakia, will “propel JLR towards one million cars per year.”

The move marks the next step in Jaguar Land Rover’s strategy to become more competitive globally, and challenge the likes of BMW, Audi and Mercedes in markets around the world. The UK remains at the heart of JLR’s business, with more than £11 billion already pumped into new product creation and capital expenditure over the past five years. 

Land Rover Defender Islay off-road

On announcing plans for the Slovakian factory, Dr Ralf Speth, CEO for Jaguar Land Rover, said: “The expansion of our business globally is essential to support its long-term, resilient growth. As well as creating additional capacity, it allows us to invest in the development of more new vehicles and technologies, which supports jobs in the UK.” 

Although exact plans for the Slovakian plant are unconfirmed, JLR is currently working with the local government to assess its feasibility. Robert Fico, Prime Minister of Slovakia, said: “We are committed to developing Slovakia’s premium automotive industry and, should we be successful, this investment would represent a significant step forward in achieving this.”

Land Rover Defender: still the best at 60?

Jaguar Land Rover has 50 ‘product actions’, including new models, facelifts and minor tweaks, planned over the next five years and the Slovakian plant would no doubt help bring these products to market. There will be more information on the eastern European facility in the coming months, before current Defender production ceases in Solihull at the end of the year.

What do you think of Jaguar Land Rover's plans to build one million cars a year and take on the German premium brands globally? Let us know in the comments section below...

Recommended

'Genesis’s aim is to lure Jaguar Land Rover customers'
Genesis
Opinion

'Genesis’s aim is to lure Jaguar Land Rover customers'

Mike Rutherford thinks luxury brand Genesis could take sales away from Jaguar Land Rover when it lands in the UK
1 Mar 2021
Jaguar platform sharing talks and upmarket move revealed
Jaguar F-Type V6S badge
Jaguar

Jaguar platform sharing talks and upmarket move revealed

Jaguar is set to move upmarket, while sharing tech with another car maker
27 Feb 2021
'If you invest in a Jaguar now, it’s going to look very out of date very quickly'
Electric Jaguar
Opinion

'If you invest in a Jaguar now, it’s going to look very out of date very quickly'

Jaguar's all-electric announcement has editor-in-chief Steve Fowler wondering what future cars will look like from the British brand
24 Feb 2021
Jaguar Land Rover confirms plans to cut 2,000 jobs
Jaguar
Jaguar

Jaguar Land Rover confirms plans to cut 2,000 jobs

JLR will trim its workforce over the next year – but company executives have confirmed that the changes won’t affect factory workers
18 Feb 2021

Most Popular

Euro 7 standards: EU considers lifetime surveillance of every new car
UK Motorway
News

Euro 7 standards: EU considers lifetime surveillance of every new car

Cars could feed data to the EU every second they are being driven; rules could also force hybrids into EV mode, while MoT test results could be affect…
5 Mar 2021
Hyundai Tucson vs Lexus NX
Hyundai Tucson vs Lexus NX
Car group tests

Hyundai Tucson vs Lexus NX

Can the new Hyundai Tucson compete against the Lexus NX in the premium SUV sector?
6 Mar 2021
UK-based Arrival reveals electric panel van with modular battery system
Arrival electric van
News

UK-based Arrival reveals electric panel van with modular battery system

Arrival’s electric van will hit UK roads this summer, with a modular battery pack and maximum payload of almost two tonnes
5 Mar 2021