Advertisement

'The car business is at its best when facing a challenge'

The last-minute cancelling of the Geneva Motor Show has shown that the car industry works well in the face of a challenge, says editor-in-chief Steve Fowler

Within minutes of this year’s Geneva Motor Show being cancelled on health and safety grounds, the car companies had swung into action to reorganise the press conferences and interviews that are so vital for background on new releases and ongoing stories.

I’ve no doubt that being forced to go digital with their reveals and discussions will mean most makers reassess their participation in forthcoming motor shows – and the multi-million-pound spend that accompanies it.

But from my point of view, the most important parts of any motor show are being able to see a car in the metal – we all know how different that can be – and having the chance to talk to the brilliant people who design, engineer, make and sell them.

Advertisement - Article continues below

The future of the motor show is a discussion for another day, but what this past week has told us – yet again – is just how good the car industry is at reacting when it has its back well and truly up against the wall.

Whether they’re responding to (often misguided) legislation enforced on them by politicians, or the sudden cancellation of an event that has been many months in the planning, the people who work in the car business never cease to amaze me. Sure, they have plenty of resources at their disposal, but it’s the passion for the product and making sure that you and I – car fans and buyers – still enjoy them that really stands out.

The latest BMW X5 M that I’ve driven this week is a car that has more passion than petrol inside it. Likewise the latest Volkswagen Golf GTI – a bold move by the engineers who’ve stood their ground and said that this car isn’t right to be electrified just yet.

Then there’s the new Fiat 500 – like the all-electric MINI that I’ve also driven this week – a car that was surely ideal for electrification. It also seems to answer most of the questions existing owners and potential buyers have asked about the car. Very clever indeed. 

Do you agree with Steve? Let us know what you think in the comments below...

Advertisement
Advertisement

Recommended

'Sorry Jeep, but Kia now makes the best all-American SUV'
Kia

'Sorry Jeep, but Kia now makes the best all-American SUV'

With Kia winning the World Car of the Year 2020 award with the American-built Telluride, Mike Rutherford believes Kia has beaten Jeep at their own gam…
18 Apr 2020
'Costs may drop, but buyers’ expectations don’t'
News

'Costs may drop, but buyers’ expectations don’t'

Just because premium brands can offer cheap finance deals, it doesn't mean that they can fob buyers off with poor customer service, says Deputy editor…
15 Apr 2020
“UK motor industry – your country and its people need you”
News

“UK motor industry – your country and its people need you”

Mike Rutherford thinks the motor industry can still do more to help provide life-saving medical kit
12 Apr 2020
‘What better than a thumbs-up from an existing owner?’
News

‘What better than a thumbs-up from an existing owner?’

Editor-in-chief Steve Fowler gives his view on our 2020 Driver Power survey, and is especially pleased by Kia's success
8 Apr 2020

Most Popular

New Skoda Octavia vRS 2020 ride review
Skoda Octavia vRS Hatchback

New Skoda Octavia vRS 2020 ride review

We get our first taste of 242bhp Skoda Octavia vRS with Skoda tech development boss Christian Strube in the driver’s seat
10 Jul 2020
New Kia e-Niro 2020 review
Kia e-Niro SUV

New Kia e-Niro 2020 review

All-electric Kia e-Niro mid-sized SUV 
benefits from same updates as hybrid Niro versions
9 Jul 2020
New Cupra el-Born electric hot hatch offers 310-mile range
Cupra el-Born

New Cupra el-Born electric hot hatch offers 310-mile range

The sporty Cupra el-Born is the Spanish brand’s first all-electric vehicle – and it has a maximum claimed range of 310 miles
8 Jul 2020