Skip advert
Advertisement

“Huge jumps in car prices have outstripped modest pay rises”

Mike Rutherford thinks it’s time for famously rich global businesses to think less about corporate wealth, more about citizen health

Opinion - money

Wednesday 2 November: I step out of my car and almost trip over a bloke ‘dressed’ in a blanket sitting on the wet pavement outside a Costa Coffee.

Politely, he asks if I have spare change... for a cuppa! I have little cash, but hand him the two £1 coins in my pocket. He’s thankful and says he’ll put them towards the hot drink he craves. You’ve guessed it: Costa charges £2.25 for a paper cup filled with hot water, a tea bag and dash of milk. The collective cost of those raw materials is pennies (below 10p, I’d estimate), so the mark-up is massive. 

The clearly vulnerable bloke is needy, Costa is plain greedy. Its parent is America’s Coca-Cola Company – mission statement: “Refresh the World. Make a Difference”. But fewer slogans and greater generosity are required from the giant whose latest annual gross profits totalled almost $25billion (£22.3bn).

Advertisement - Article continues below

Another global company adversely impacting needy folk is BP. In March, I revealed that some BP stations were charging £2 a litre. Yet now, with prices easing, numbers remain high on some BP forecourts. Surprise, surprise – the oil giant’s latest quarterly profit is $8.2billion (£7.3bn). Greedy enough for you, dear beleaguered, ripped-off energy consumer?

Skip advert
Advertisement
Skip advert
Advertisement - Article continues below

Several car firms are more hungry for profits, too. An old friend proves the point by tearfully reminding me that throughout his long working life he’s needed and bought new, reliable, mid-sized family cars. But he can no longer afford such vehicles – despite still working. Huge jumps in showroom prices have outstripped the modest pay rises he and millions of others have received.

Another major concern for him is that, apart from needing a suitable car for his high-mileage day job, his evenings and weekends are dominated by his comparatively new, part-time (but unpaid) additional roles as a carer for his disabled son and 80-something mother. Public transport users enjoy state support via subsidised trains and buses. How about similar subsidies from the state and wealthy car companies?            

It’s time for rich global businesses to think less about corporate wealth, more about citizen health. Perhaps they should follow the examples set by three (of many) UK-based charitable organisations. BEN (Motor & Allied Trades Benevolent Fund) offers everything from financial to mental health support for motor trade/industry folk. Also linked to the car business is WOMAC (Women on the Move Against Cancer), which does a great job raising funds. And via its Dream Rides initiative, the SBMC (Sporting Bears Motor Club) has not only raised millions of pounds for children’s charities and foundations, but has faithfully delivered those millions to kids wherever they need help.

The likes of Coca-Cola/Costa, BP and certain car companies really need to acquire the skill of taking less and giving more. This they can do by first looking at, then learning from, the likes of BEN, WOMAC and SBMC, who give, give, give… and then some.

Mike has asked that his fee for this column is given to the Marcus Rutherford Foundation Kitchen at Paul’s House, the London ‘home from home’ for young cancer patient.

Skip advert
Advertisement
Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

Skip advert
Advertisement

Most Popular

Car Deal of the Day: grab the Vauxhall Grandland family SUV for only £169 per month while stocks last
Vauxhall Grandland - front cornering

Car Deal of the Day: grab the Vauxhall Grandland family SUV for only £169 per month while stocks last

Our Deal of the Day for 3 October lets you get a fully loaded family SUV for well under £200 per month
News
3 Oct 2024
New entry-level Tesla Model Y Long Range RWD boasts 373-mile range
Tesla Model Y update 2024 - front

New entry-level Tesla Model Y Long Range RWD boasts 373-mile range

Tesla’s best-selling Model Y electric SUV now costs from £46,990 – exactly £2,000 more than before
News
4 Oct 2024
EVs outlasting ICE cars says Renault boss
Renault Zoe - front tracking

EVs outlasting ICE cars says Renault boss

Electric car batteries are holding up very well against the test of time
News
4 Oct 2024