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The smart money is being spent on hybrid cars

Mike Rutherford thinks hybrids sit in the sweet spot between cheaper petrol and diesel models and more expensive pure-electric cars

Opinion - Toyota Yaris Cross

In 2021, in what was approximately my 1,300th weekly column for Auto Express, I told our ruling politicians this: if they really wanted drivers to abandon ICE in favour of pricier, electric cars, it was – and still is – essential for them to be financially incentivised, on an immediate and ongoing basis.

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Later the same year, I offered additional free advice that the easy and colossal ‘profit’ that Governments make on every pricey EV sold to private consumers was – and still is – excessive and unjustifiable.

Furthermore, I told our political ‘leaders’ what they apparently didn’t – and still don’t – know: that as they desperately try to turn consumers on to EVs, they’re turning them off, via punitively high Value Added Tax. In 2021, my stated solution was a 50 per cent cut in the standard 20 per cent VAT rate on some EVs.

Wind forward four years, and the automotive industry in Britain (via its trade body, the Society of Motor Manufacturers and Traders) made a ‘new’ formal announcement that opened with the words “Incentives needed” if more EVs are to be sold to real-world customers. A further plea was a halving of VAT on new EV purchases! I’m happy that my ideas are being nicked. But why adopt them now, rather than four wasted years ago?

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Honestly, the car manufacturing industry and Governments of all colours must look, listen, learn and act quickly when they’re on the receiving end of gratis, solid advice, suggestions, constructive criticism and more from the likes of concerned journalists in the field and the most important people of all – consumers. It’s the latter who are expected to pay a basic price of, say, £50,000 to a manufacturer for a fairly average EV, plus a further VAT payment of £10,000 to the Government which, in effect, cops an undeserved tip of 20 per cent, or 10 grand, in the process. Talk about money for nothing.

Another crucial point I’ve been banging on about for years is that sensibly priced hybrid cars, which sit in the sensible sweet spot between slightly cheaper pure-petrol/pure-diesel models on one side, and generally expensive 100 per cent-electrics on the other, do not deserve to be banned from showrooms in 2030 or even 2035.

I’ve said it before and I’m saying it again: for a while now, the smart money is being spent by the smartest consumers on appropriately priced hybrids. And recently, the Government apparently woke up, got real and quietly indicated it agrees with me that such tech is very much part of the short, mid and long-term future.

For legal and other reasons, there are restrictions on what I can reveal here. But what I can say at this highly sensitive stage of the game is this: one of my trusted and reliable Whitehall insiders has dropped strong hints that hybrids are about to enjoy a lengthy stay of execution. Now that’s what I call justice. Long live the humble hybrid.

Used hybrid car deals

Kuga

2023 Ford

Kuga

24,090 milesAutomaticPetrol2.5L

Cash £19,697
View Kuga
CLA

2022 Mercedes

CLA

57,778 milesAutomaticPetrol1.3L

Cash £21,197
View CLA
Kuga

2023 Ford

Kuga

37,099 milesAutomaticPetrol2.5L

Cash £18,797
View Kuga
CLA

2022 Mercedes

CLA

19,188 milesAutomaticPetrol1.3L

Cash £24,697
View CLA
HR-V Hybrid

2024 Honda

HR-V Hybrid

20,742 milesAutomaticPetrol1.5L

Cash £22,295
View HR-V Hybrid
Sportage

2023 Kia

Sportage

23,695 milesAutomaticPetrol1.6L

Cash £24,476
View Sportage
RAV4 Hybrid

2024 Toyota

RAV4 Hybrid

36,827 milesAutomaticPetrol2.5L

Cash £23,754
View RAV4 Hybrid
Yaris Hybrid

2025 Toyota

Yaris Hybrid

20,333 milesAutomaticPetrol1.5L

Cash £14,999
View Yaris Hybrid
RAV4 Hybrid

2024 Toyota

RAV4 Hybrid

10,029 milesAutomaticPetrol2.5L

Cash £31,107
View RAV4 Hybrid
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Chief columnist

Mike was one of the founding fathers of Auto Express in 1988. He's been motoring editor on four tabloid newspapers - London Evening News, The Sun, News of the World & Daily Mirror. He was also a weekly columnist on the Daily Telegraph, The Independent and The Sunday Times. 

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