Skip advert
Advertisement

Limited edition Lamborghini Aventador SVJ Xago Edition revealed

Ultra-exclusive Lamborghini Aventador promotes launch of new virtual Ad Personam customisation studio

Lamborghini has unveiled a new special edition Aventador SVJ. It’s called the Xago Edition, and it marks the launch of the supercar company’s virtual Ad Personam studio, which offers online consultation for those looking to personalise their new Lamborghini.

Production of the Lamborghini Aventador SVJ Xago Edition is limited to just 10 units, and it’s only available for those that use the brand’s new online service. It features a handful of bespoke exterior and interior design elements, with a hexagonal theme running throughout the additions.

Advertisement - Article continues below

Best supercars on sale now

The Xago Edition is based on the Aventador SVJ Roadster and features a unique hexagonal pattern livery for the doors, front wings and haunches. Each example also comes with a new set of gloss black alloy wheels, while the front splitter, door mirrors, diffuser, side skirts and spoiler are finished in a colour of the buyer’s choice.

Inside, there’s a new hexagonal pattern for the seat upholstery and the car’s interior trim is painted to match the colour of the exterior highlights. There’s also a numbered plate for the dashboard, which marks each example’s position in the build series.

The Xago Edition is powered by the same naturally aspirated 6.5-litre V12 engine as the standard Aventador SVJ Roadster, which develops 760bhp and 720Nm of torque. The unit sends drive to all four wheels via a seven-speed automatic gearbox – offering a 0–62mph time of 2.9 seconds and a top speed in excess of 217mph.

Lamborghini’s Ad Personam studio

Lamborghini’s new online Ad Personam studio builds on the brand’s existing, physical Ad Personam customisation service. Like the existing programme, it’s designed for buyers who want to personalise their Lamborghini – but the online service forgoes the need for customers to visit the Italian firm’s headquarters in Sant’Agata Bolognese.

It’s a more personalised version of a conventional online configurator. Buyers can book a video call slot with a team of Lamborghini specialists, who walk them through various customisation options available for their specific Lamborghini. Once the call ends, Lamborghini’s representatives will then send the buyer an itemised proposal, which includes design sketches and material samples.

What do you make of the new Lamborghini Aventador SVJ Xago Edition? Let us know in the comments section below…

Skip advert
Advertisement
Skip advert
Advertisement

Recommended

Extreme new Ford Mustang GTD is here, has 800bhp and costs £315,000
Ford Mustang GTD front 3/4
News

Extreme new Ford Mustang GTD is here, has 800bhp and costs £315,000

Ford’s most extreme Mustang yet features tech banned from international motorsport
18 Jun 2024
Le Mans 2024 preview: hypercar teams gun for glory at La Sarthe
Le Mans racing cars on the Dunlop Chicane
Features

Le Mans 2024 preview: hypercar teams gun for glory at La Sarthe

Here are 5 reasons to get excited about the 2024 Le Mans 24 Hours
10 Jun 2024
New Volkswagen Golf GTI Clubsport hot hatch reveal just days away
New Volkswagen Golf GTI Clubsport prototype
News

New Volkswagen Golf GTI Clubsport hot hatch reveal just days away

The updated GTI Clubsport be unveiled at the Nürburgring 24 Hours as part of 50th anniversary for the VW Golf
24 May 2024
Caterham Seven 485 Final Edition marks the end of an era
Caterham Seven 485 Final Edition
News

Caterham Seven 485 Final Edition marks the end of an era

The 485 is the fastest car Caterham has built for Europe
10 May 2024

Most Popular

New Ford Capri preview: famous name returns on 390-mile electric coupe-SUV
Ford Capri - front action
News

New Ford Capri preview: famous name returns on 390-mile electric coupe-SUV

Ford has reimagined one of its most iconic nameplates as a rival for the Volkswagen ID.5 and Skoda Enyaq Coupe
12 Jul 2024
Covers are off new MG HS family SUV at Goodwood Festival of Speed
MG HS on display at Goodwood Festival of Speed 2024 - front static
News

Covers are off new MG HS family SUV at Goodwood Festival of Speed

The previous MG HS was a big-seller for MG in the UK and there are high hopes for this one…
12 Jul 2024
Car Deal of the Day: updated Nissan Qashqai with sharp looks and hybrid power for only £220 per month
Nissan Qashqai - front cornering
News

Car Deal of the Day: updated Nissan Qashqai with sharp looks and hybrid power for only £220 per month

Nissan’s recently refreshed family SUV with hybrid power for close to £200 per month is our Car Deal of the Day for 10 July
10 Jul 2024